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Papers On Marketing & Consumer Behavior
Page 117 of 192

Marketing To Different Generations
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A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; and the Millenial Generation. The writer provides a description of each generation and how they respond to advertisements and marketing campaigns. The paper begins with eight questions and concludes by answering those questions. The writer also reports the new 5Ps of marketing. Statistics and 2 Tables included. Bibliography lists 25 sources.
Filename: PGgenmkt.msw

Marketing to Minority Teens (Article Review)
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This 5 page paper critically reviews an article in Advertising Age that looks at the importance of soft drink companies marketing to minority teens. Minority teens are described as begin trend-setters. Bibliography lists 2 sources.
Filename: SA147rev.rtf

Marketing to Specific Cultures
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This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.
Filename: TEculturead.rtf

Marketing To Today's Consumers
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A 5 page paper that investigates the attitudes of today's consumer and the effect this has on marketers. Comments from Hugh Mackay provide a foundation for part of the paper. Specific marketing approaches are included. Bibliography lists 5 sources.
Filename: Mktgcons.wps

Marketing To Urban African-Americans & Hispanics
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A 16 page paper discussing ethnic marketing. In today's business climate, every business must make the most of every opportunity it discovers. The urban African-American and Hispanic markets are formidable already, and only growing in their influence. Both segments carry the potential to significantly affect the fortunes of those companies offering products and services useful to them, but businesses at the same time must be responsible in their pursuit of these two segments. Bibliography lists 15 sources. Mkt-City.wps
Filename: Mkt-City.wps

MARKETING TO YOUNG HAIRDRESSERS
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This 6-page paper provides some insights on how to market scissors to hair stylists. The paper also touches on business-to-business marketing. Bibliography lists 2 sources.
Filename: MTmarkhair.rtf

Marketing Toy Helicopters
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A 5 page paper discussing the dilemma of Majestic City Helicopters. The company began retailing toy helicopters in 1994 after realizing that the core business of providing helicopter tours of London likely had little room for any further growth. Business was promising enough at the beginning, but since has declined each year. A marketing consultant has made suggestions; it is now left to the company to decide what it will implement and how it can best approach increasing sales of its toy helicopters. The paper suggests moving away from the mass market to upscale outlets and otherwise addressing its marketing mix. Bibliography lists 8 sources.
Filename: KSmktgHelicop.rtf

Marketing Toys at Wal-Mart
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A 5 page paper using a "USA Today" article to assess Wal-Mart's effect on the toy industry and on retailers focusing on toys. Toys 'R' Us has threatened to exit toys, and the industry is considering other channels that may be available to it if the toy retailer goes forward with that possibility. The paper discusses considerations in establishing prices and the use of loss leaders. Bibliography lists 3 sources.
Filename: KSmktgToyWal-M.rtf

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