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Papers On Marketing & Consumer Behavior
Page 118 of 192

Marketing Trends in Singapore
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Filename: KSmktgSinga.rtf

Marketing Triumph Motorcycles
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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.
Filename: KSmktgTrium.rtf

Marketing Using Maslow's Hierarchy of Needs
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This 3 page paper examines each level of Maslow's hierarchy of needs with regard to market segmentation and product placement. Bibliography lists 7 sources.
Filename: HVMarMas.rtf

Marketing Victoria's Secret®
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An 8 page paper discussing this company's marketing strategies. Victoria's Secret is just over twenty years old and has been the nation's leading luxury lingerie retailer for more than half that time. The company and the products have an allure that are uniquely those of Victoria's Secret. The company is so entrenched in its market that it has virtually no direct competitors. Bibliography lists 7 sources.
Filename: KSVicSecret.wps

Marketing Videos in the Digital Age
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A 5 page paper discussing the marketing team's focus of understanding and growing the market, which here is the video market. In this day of higher-tech options, many claim that the video segment of the entertainment industry is gone. They maintain that items of greater technology have left the lowly video in the dust, and that its days are numbered. While it certainly provides greater challenges than in the past, the paper discusses online transactions and, greater attention to DVD and recognition of other trends as being beneficial for the industry's retailers. Bibliography lists 6 sources.
Filename: KSmktgVideos.wps

Marketing Washing Detergent
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This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf

Marketing Wine-Country Juices
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A 5 page paper discussing how a Pacific Northwest winery could add a line of high-end nonalcoholic juices to its production for added revenues. The wine industry has been in a slump for some time, and this line is seen as being an effective means of increasing revenues while the industry is in recovery. The juices will be under private label so as not to dilute the brand of the Pacific Northwest winery producing them. Bibliography lists 5 sources.
Filename: KSmktgWCoolr.rtf

Marketing Z-Coil Shoes
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A 6 page SWOT analysis of marketing Z-Coil shoes, which place a coiled spring under the wearer’s heel. The paper concludes that the company should create an alliance with an industry group such as nurses, offering discounts from the high per-pair cost. The purpose of the discounts would be to place more pairs in use and to encourage word-of-mouth advertising. Bibliography lists 5 sources.
Filename: KSmktgZcoil.rtf

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