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Mass Customization; The Case of Nike
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This 5 page paper considers how mass customization is being used by Nike and their iD brand. The writer consider this model, how it operates as well as the advantages and disadvantages that Nike may feel as a result of adopting this strategy. The bibliography cites 5 sources.
Filename: TEnikemc.rtf

MCBRIDE AND MARKETING PLAN
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This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.
Filename: MTmcbridem.rtf

MCBRIDE FINANCIAL SERVICES AND MARKETING
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This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. Bibliography lists 2 sources.
Filename: MTmcbrfina.rtf

McDonald's "I'm Lovin' It"
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A 4 page paper critiquing the "I'm Lovin' It" advertising campaign. The paper includes management's goals, product positioning and McDonald's ability to compete not only with other leading fast food businesses, but also in the "fast casual" segment of the restaurant industry. Bibliography lists 1 source.
Filename: KSmktgMcDLovn.rtf

McDonald's - Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf

MCDONALD'S AND BURGER KING AND MARKETING
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Filename: MTmcdoburg.rtf

McDonald's and Its Marketing Tactics
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This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.
Filename: SA836McD.rtf

MCDONALD'S AND PRODUCT MATRIX
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This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies these issues and their importance to the corporation. Bibliography lists 2 sources.
Filename: MTmcdproma.rtf

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