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Papers On Marketing & Consumer Behavior
Page 121 of 192

McDonald's Pricing
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A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's leads all of its competitors. The recession is attracting new customers to what essentially is a reinvented McDonald's. When the recession is over, the company likely will have gained many loyal customers that will remain. Bibliography lists 5 sources.
Filename: KSmktgMcDpric.rtf

McDonald's Promotional Programs
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7 pages in length. This report on McDonald's will answer questions pertaining to the company's use of promotions to bring in more business. Focus is on the types of promotions used, the advertising mix, amount spent on promotions, internet presence, as well as how McDonald's manages its sales force. Very informative and useful paper in a glimpse at the marketing procedures of one of the most successful companies of all time. Bibliography lists 6 sources.
Filename: JGAmcdon.wps

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE
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This 4-page paper offers an overview on McDonald's marketing mix (including its new packaging and annual Monopoly Game promotion), as well as the competitive advantage it offers. Bibliography lists 3 sources.
Filename: MTmcdpromo.rtf

McDonald’s Visual Images
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A 3 page paper answering two questions, one regarding the visual aspects of McDonald’s “I’m Lovin’ It” campaign; the other assessing how well McDonald’s is dealing with its corporate image since replacing Kobe Bryant with Yao Ming. Bibliography lists 2 sources.
Filename: KSmktgMcDvis.rtf

McDonalds's : An American Icon
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A 3 page paper. As the world's #1 fast-food restaurant, it is not surprising that McDonalds's is associated with American culture. This essay discusses this statement. Bibliography lists 4 sources.
Filename: PGmcdic.rtf

Measuring Brand Equity
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This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
Filename: TEbequity.rtf

Measuring Car Quality
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This 4 page paper examines an article that looks at a report on JD Power and Associates. Consumer Reports is noted as a source. What is quality? The concept is explored. Bibliography lists 6 sources.
Filename: SA635Car.rtf

Media Choice
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This 3 page paper considers the different factors that need to be included in a media planners decision regarding which media for to adopt. The example used is a scenario where a planner is promoting the opening of a local club. The bibliography cites 2 sources.
Filename: TEmedchoice1.rtf

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