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Papers On Marketing & Consumer Behavior
Page 122 of 192

Media Moments
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This 4 page paper reflects in the marketing and advertising that then student may be exposed to, the was it is perceived and interpreted, considers how it impacts on the decisions that are made. The bibliography cites 5 sources.
Filename: TEmediamo.rtf

Media Relations
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This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the story was written and why it was published. The second part of the paper the looks at how placement may be undertaken for a specific product or cause. The example used is a campaign to increase the consumption of fruit and vegetables. The bibliography cites 7 sources.
Filename: TEmediarel.rtf

Media Research Proposal
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A 3 page proposal to investigate whether broadcast advertising's use of cultural image is positive or negative, whether it expands knowledge of cultures or merely furthers common stereotypes. The expectation is that advertisements with limited points of reference to a specific culture will carry an overall negative message. We believe that there must be many references to culture for those references to become positive, and that limited references only serve to further stereotypes. Bibliography lists 6 sources.
Filename: KSmktgResPropCurr.rtf

Meeting Customer Needs
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This 6 page paper is written in two parts, the first major part, lasing 5 pages considers a key concept of stakeholder management; the meeting of customer needs. Clearly explaining the way this can be achieved in a marketing and price development environment. The last page is a reflection on what can be learnt by writing an assignment like this. The bibliography cites 5 sources.
Filename: TEneeds1.rtf

Michael Porter's Marketing Strategy: Sony
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11 pages in length. Upon referencing Michael Porter's 1990 definition of globalization, one can readily surmise that the benefits can be quite significant to businesses like Sony that seek both domestic and foreign markets in which to sell or manufacture. If one were to apply the Porter Model to the myriad considerations of Sony's globalization, one would immediately understand how and why this particular system would prove effective in determining the position the company may enact as a player in global economics. Within the five forces of Porter's Model resides the formula that can help Sony realize its financial opportunities when it comes to diversification and competition of its Walkman product line. Bibliography lists 12 sources.
Filename: TLCsony.wps

Microeconomic Considerations at Wilkerson Smokers
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A 6 page paper discussing microeconomic points affecting the business of a manufacturer of smoker grills. The paper answers specific questions regarding fixed and variable costs; production scheduling; and competitive position in the market segments it serves. Bibliography lists 2 sources.
Filename: KSeconMicroWilkSm.rtf

Micromarketing
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This 8 page paper looks at micromarketing, consider what it is and how it is used as well as whether it will it is able to take over from traditional mass media marketing or will compliment it. The paper focuses on the marketing of durable goods and used real world examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEmicromark.rtf

MICROSOFT (XBOX), SONY AND NINTENDO
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This 4-page paper discusses the video game console wars between Microsoft's Xbox, Sony's PS2 and Nintendo's GameCube and GameBoy. Bibliography lists 3 sources.
Filename: MTnimiso.rtf

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