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Papers On Marketing & Consumer Behavior
Page 123 of 192

MILLS CORPORATION -- MARKETING OVERVIEW
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This 11-page paper examines the strategyes of Mills Corporation, the retail REIT that owns properties throughout the U.S. and around the world. The paper also includes an industry analysis, conclusions and recommendations. Bibliography lists 8 sources.
Filename: MTmillsco.rtf

Model Marketing Campaign
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A 9 page marketing campaign designed for the cooperative Almagated United Growers Company. Information on trends, competition, demographics, target marketing, objectives, and more-- are broken down into a set of formal stages. An excellent reference for anyone studying marketing. Bibliography lists 9 supporting sources.
Filename: Campmktg.wps

Monopolies, Oligopolies and Pure Competition
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6 pages in length. This paragraph deals with monopolies, oligopolies, pure competition and monopolistic competition. Includes graphs for easy reference. Bibliography lists 4 sources.
Filename: JGAolimn.rtf

Motivation for the Purchase of Cosmetic Surgery
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The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.
Filename: TEcossurgey.rtf

Motorola's Quest to Regain Market Share in China
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A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper recommends that the company focus on long-term profitability, in the form of working to increase market share now and then preserving the market share it is able to gain. In no event should the company allow competitive pressures to force it to market with an inferior product as it did in the US with the low-end Razr. Bibliography lists 3 sources.
Filename: KSchinMotorola.rtf

MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING
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This 7-page paper discusses the concepts of traditional marketing (the marketing mix, 4Ps) as compared to the more consumer-centric customer-targeted marketing (also known as relationship marketing). The paper also discusses how an organiztion needs to change its behavior to embrace customer targeted marketing. Bibliography lists 7 sources.
Filename: MTtrcumk.rtf

Moving the 49ers to Santa Clara
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A 4 page paper providing an overview for a PR campaign to assist in successfully moving the NFL football team the San Francisco 49ers out of San Francisco. The team seeks to move 45 minutes south to Santa Barbara. Bibliography lists 4 sources.
Filename: KSmktgPR49ers.rtf

Music Industry Marketing
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A 10 page preliminary examination of marketing music from the perspective of the artist. The paper discusses the music industry; changes occurring within it; alternative approaches to promotion; and the marketing mix. Bibliography lists 8 sources.
Filename: KSmktgMusInd.rtf

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