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Papers On Marketing & Consumer Behavior
Page 124 of 192

Music Piracy and Copyright Law
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This 10 page paper takes a look at music piracy and copyright law and how entities like Napster have gone south. Some cases are mentioned. Recommendations on what record companies should do to make money are noted. Bibliography lists 10 sources.
Filename: SA247msc.rtf

Napster’s Demise
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A 9 page paper examining the reasons that Napster was forced out of business while other download services still operate today. Shawn Fanning’s Napster music download site unleashed a flurry of legal action that eventually led to the company’s demise. The purpose here is to assess the case and look for lessons in it. Bibliography lists 6 sources.
Filename: KSethicsNaps.rtf

NASCAR: History And Marketing :
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A 14 page paper that provides the history of car racing beginning in the prohibition era. The first actual organized race was held in Daytona Beach in 1938, organized by Bill France who went on to establish the National Association for Stock Car Auto Racing. NASCAR was officially established in 1947 with the first race under the bylaws and rules being held in 1948. A lot has changed since those first races. Today, the NASCAR races take place across the country although Daytona Beach is still the headquarters for the organization. This essay traces the history and evolution of NASCAR and comments on the changing demographics of fans over the years. The second part of this essay focuses on marketing strategies used by NASCAR, including partnerships and sponsors. The essay concludes with comments regarding future trends in marketing strategies. Data regarding fans and sponsors are included. Bibliography lists 14 sources.
Filename: PGnascar.rtf

NAUTICA AND VF: A SWOT ANALYSIS
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This 10-page paper focuses on a SWOT analysis for VF Corporation and its acquisition with Nautica Enterprises. The paper provides an overview of these two apparel companies and discusses the advantages and downsides of this particular deal. Bibliography lists 7 sources.
Filename: MTVFnaut.rtf

Nautica Retailing
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Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women’s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
Filename: jvRetMar.rtf

Nestlé Refrigerated Foods
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A 19 page paper discussing Harvard Case 9-595-035, "Nestlé Refrigerated Foods: Contadina Pasta and Pizza." The paper assesses and analyzes the effectiveness of Nestlé's actions and market research in contemplating the launch of a fresh pizza for grocery store sales. The paper criticizes Nestlé for giving more attention to competitor Kraft than to improving its own processes, and for its failure to assess all costs involved in distributing a fresh product with a limited useful life. Bibliography lists 5 sources.
Filename: KSNestlé.rtf

NETFLIX AND E-COMMERCE MARKETING
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This 4-page paper concerns the topic of e-commerce and customer service (CRM) as it pertains to Netflix.com. The paper examines other companies that have implemented CRM as part of their e-commerce strategy and then makes suggestions as to how Netflix can do the same. Bibliography lists 3 sources.
Filename: MTnetfli.rtf

Netscape Communications Corporation
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A 6 page research paper analyzing Netscape Communications. After presenting a brief history and financial data about Netscape, the writer discusses their recent problems and makes recommendations for the company. Bibliography lists 6 sources.
Filename: Netscom.wps

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