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Papers On Marketing & Consumer Behavior
Page 125 of 192

Network / Multi-Level Marketing
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A 12 page paper. Called a scam by some and the 'future of marketing' by others, multilevel marketing (MLM) most likely lies somewhere in between. Of course, there are MLM scams that are nothing more than thinly disguised pyramid schemes, but there are also many reputable MLM companies, such as Mary Kay Cosmetics. Conceiving of a world in which MLM supplants traditional retail efforts is difficult, but MLM remains an alternative channel of distribution to meet the needs of the consumer. MLM appears to be a permanent alternative, but not one that will overtake the corner grocery. Bibliography lists 11 sources.
Filename: MLM.doc

New Age Marketing
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This 10 page paper considers how marketing along with corporate attitudes have changed in the wake of events such as the bankruptcy of Enron and WorldCom and the terrorist attack on the World Trade Centre on September the 11th 2001. The paper looks at the attitudes and pressures and how they have manifested in marketing campaigns. The bibliography cites 7 sources.
Filename: TEseptma.rtf

New Coke: Marketing Flop
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4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.
Filename: TLCNewCoke.rtf

New Marketing Plan #2: Rainbow Plant Food
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5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers.
Filename: JGAplants.rtf

New Product Analysis
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A 3 page paper. The writer went to a grocery store to find and analyze a new product in terms of marketing. The new product is Windex Clean & Shine Dry Microfiber Multi-Purpose Cloths. The writer comments on the price of the product compared to its major competitor, placement of the product, how well the product is placed in terms of selling it and its value in terms of its competitor. No Bibliography.
Filename: PGwndxm.rtf

New Product Development
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8 pages. As much as a company may enjoy being on top, it probably won't stay there very long without a lot of work. Companies must always strive to be one step ahead of their competition, and new product development is one of the most important projects a company can pursue. This paper describes some of the phases of new product development as well as problems that might be encountered along the way and recommendations as to how to solve those problems. Bibliography lists 5 sources.
Filename: JGAuhnpd.rtf

New Product Development Project
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A 5 page paper. The produce is Kellogg's Yogos snacks. The paper is written as a proposal to develop this product and includes the basis of interest, basis for recommendation, strategic fit with the company, forecast and project plan. Bibliography lists 9 sources.
Filename: PGprdyg.RTF

New Product Marketing Plan
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This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.
Filename: SA347pet.rtf

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