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Papers On Marketing & Consumer Behavior
Page 127 of 192

Nokia v iPhone
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This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT analysis considering the position of Nokia with the launch of their first touch screen telephone with the online music service 'Comes with Music'. The last part of the paper outlines a marketing campaign that could be used to market the telephone. The bibliography cites 6 sources.
Filename: TEnokiaiphone1.rtf

Nordstrom’s Situation and Strategy
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A 7 page paper assessing this admired, customer-focused retailer’s current position and current strategies to make recommendations for the future. Whereas other retailers turn first to customer service to cut costs, Nordstrom’s is taking the more intricate route of tuning internal processes and making use of customer information that already exists. Nordstrom’s is one of the last old-style department stores in which salespeople maintain close relationships with their best customers. It is unusual in that it still retains service at this level; it is likely alone as a mid-range store behaving as a high-end one. Includes a non-bulleted SWOT analysis. Bibliography lists 9 sources.
Filename: KSmgmtNordstrom.rtf

NRA - The National Rifle Association. Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately.
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(6 pp) Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately. After the tragedy in Littleton, Colorado, the President of the National Rifle Association, Charlton Heston, said, "we cannot let tragedy lay waste to the most rare and hard-won human right in history." There are those historians who have traditionally felt that "freedom of speech," has been our most liberating cause. Certainly that is the phrase, which allowed President Heston to make such claims. Yet in spite of such national "soul searching," according to Woellert (1999), the NRA remains "one of the nation's most resilient lobbies," but unfortunately is representing its membership less and less. Bibliography lists 10 sources
Filename: BBnraneg.doc

Nudity in Advertising; An Introduction
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This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main paper are outlined.
Filename: TEnudeintro.rtf

Oligopoly and Price Stability
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8 pages in length. In economics, an oligopoly is the domination of a market for a particular product or service by a single company, which can therefore restrict competition and keep prices high. In practice, a company can be said to have an oligopoly when it controls a significant proportion of the market. Discusses oligopolies and the way oligopolistic prices can become stable over time, as well as how firms deal with this price stability. Bibliography lists 4 sources.
Filename: JGAoligo.wps

OLIVE OIL SOAP INTRODUCTION TO THE U.S. AND RESEARCH PLAN
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This 5-page paper offers a research plan for marketing/introduction of new olive oil soup to the United States. Bibliography lists 4 sources.
Filename: MTolivesoa.rtf

Olympic Sponsorship: Wiping out World Hunger, Diabetes and Poverty
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If Olympic sponsorship was done in the same spirit as it used to be, corporations would advertise their charitable work as well as their companies for the advantages of marketing exposure for both. This paper proposes just such a possibility using Campbell's Soup/ NFL and their hunger drive, Corixa Corp. as a fight diabetes sponsor, and the Bill and Melinda Gates Foundation on Africa aid. Bibliography lists 10 sources. jv04olym.rtf
Filename: jv04olym.rtf

One-to-One Marketing Strategies Utilizing the Internet in Highly Competitive Consumer Markets
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This 60 page paper outlines the a study of the use of one-to-one marketing strategies utilizing the Internet in highly competitive consumer markets, including the high technology market. This research study defines the basic utility of technology, the increasing use of technology in the modern marketplace, the use of technology as a market tool, the increased focus on consumerism and quality as a component of the modern marketplace, and shifts in existing protocols for service as a part of the marketing strategy of many companies. Bibliography lists 80 sources.
Filename: MHinterm.wps

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