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Papers On Marketing & Consumer Behavior
Page 128 of 192

Online Customer Decision-making
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A 4 page research paper that discusses Internet marketing and what factors influence customer in making the decision to purchase. Bibliography lists 4 sources.
Filename: khoncus.rtf

Optimal Types of Advertising
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A 4 page paper discussing the fact that some forms of advertising are better for specific companies than are others. marketers must choose the best venues and types of advertising possible in promoting their products. The purpose here is to select three companies and to persuade them that one form of advertising is preferable over other forms. The companies selected are the makers of Pantene shampoos, Meow Mix® cat food and Microsoft Network (MSN). Bibliography lists 4 sources.
Filename: KSadvTypes.rtf

ORGANIZATIONAL CHANGE AND TECHNOLOGY
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This 4-page paper describes how research and technology have changed organizations - and in this case, the technology was used to focus on consumer marketing preferences. Bibliography lists 1 source.
Filename: MTorchte.rtf

Organizational Purchasing
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This 5 page paper looks to evaluate the commonly held belief that organisational purchasing is a more logical process than consumer purchasing. The paper considers both purchase decision processes before reaching a conclusion. The bibliography cites 5 sources.
Filename: TEorgpur.wps

OSCAR MAYER STRATEGIC STUDY
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This 4-page paper covers a strategic case study dealing with Oscar Mayer Foods and how they can revitalize their brand name through various strategies.
Filename: MToscmay.rtf

Outlook for NextPart.com
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A 7 page paper discussing this Internet company and the service it provides. NextPart matches buyers and sellers of recycled auto parts. In other words, it brings the auto graveyards of the country to the Internet. It eliminates customers' long and often futile searches for available used parts, arranges shipping and offers a 90 day warranty on merchandise. NextPart.com's genius is that it has taken a very old business that traditionally has been highly limited in its abilities to expand, and approached it in a way that elevates it to being highly useful, economical and environmentally friendly. Bibliography lists 9 sources.
Filename: KSNextPart.wps

Outrageous Salesmanship
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A 5 page book report on 'Outrageous!: Unforgettable Service ... Guilt-Free Selling' by Scott Gross. This book takes a completely new look at the subject of salesmanship and illustrates, through the author's own experience, how being a salesperson can be a fun and profitable experience by implementing outrageous and fun into the work place. His illustrations and examples of his own success leave the reader wishing they could visit a store such as the ones he worked in. Gross stresses that hard sells are not the way to go to truly get the customer's attention and patronage. No additional sources cited.
Filename: Outsell.wps

Outsourcing the Marketing Function
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A 4 page paper assessing whether a company should outsource all of its marketing. The paper discusses outsourcing in general; the sources of failure; and the benefits of a well-managed effort to conclude with the recommendation that the organization fully outsource its marketing efforts. Bibliography lists 5 sources.
Filename: KSmktgOutsrc.rtf

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