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Papers On Marketing & Consumer Behavior
Page 129 of 192

Overview of “International Marketing,” 7th ed.
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A 14 page paper listing the main points of an international marketing text that has become a standard. The paper provides some information about the authors and some notes about the organization of the book before listing the main points of its 20 chapters. An accompanying PowerPoint presentation is available. Bibliography lists 1 source.
Filename: KSmktgIntlBkOvr.rtf

PALM, INC. AND MARKETING ANALYSIS
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This 10-page paper, using Palm Inc. as an example, describes certain marketing theories and examples that apply to almost any corporation. The theories described including SWOT analysis, before keys and Porter's generic series. Bibliography lists 6 sources.
Filename: MTpamath.rtf

PC Direct And Indirect Marketing Channels
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A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. A brief discussion of CPU suppliers for each computer company is also provided as is a general overview of transaction costs. Bibliography lists 17 references.
Filename: PGdell2.rtf

PEARSON EDUCATION -- AN ANALYSIS
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This 11-page paper offers an overview of Pearson Education, a unit of publisher Pearson plc. In addition to offering a discussion about Pearson and the educational textbook industry, the paper also provides a discussion of the Five Forces in terms of the industry as well. Bibliography lists 5 sources.
Filename: MTpeared.rtf

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN
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This 3-page paper discusses People Express Airlines and the reason for its decline. Topics presented include marketing, human resources and leadership. Bibliography lists 1 source.
Filename: MTpeopexpr.rtf

Persuasive Advertising’s Influence
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A 4 page paper discussing the influence that persuasive advertising can have on consumers’ purchasing decisions. Many people like to think they are not influenced at all by the many advertising messages bombarding them each day. Closer inspection, however, reveals that we likely are affected by advertising more than we care to admit. In a single commercial break included within the “Dr. Phil” show airing on September 17, 2004, four separate commercials appealed to consumers’ search for value; desire for physical attractiveness; health concerns; and responsibility for their pets. No sources listed.
Filename: KSadvPersuade.rtf

Persuasive Marketing Tactics
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5 pages. With so much at stake in the competitive world of business, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. With many products that are closely related in looks and taste, it would seem there couldn't be many different ways to market them. This paper takes a look at how to market a product effectively. Bibliography lists 7 sources.
Filename: JGAsfish.wps

Pester Power; Why Marketing to Children is Big Business
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This 9 page paper considers how children are valuable to marketers. Advertising aimed at children can be very controversial, this paper looks at how and why children may be the target of advertising, and why children have the power to influence purchase decisions. The paper sites real life examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEpester.rtf

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