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Papers On Marketing & Consumer Behavior
Page 130 of 192

Pfizer Inc. Animal Health Products Case Study
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This 7 page paper looks at a case study supplied by the student concerning Pfizer Inc. Animal Health Products. The writer answers 5 questions set by the student, looking at the influences on the ranching industry, the issues of high quality and price products during an industry downturn, the appropriateness of the marketing strategies already used and how marketing may be improved and the potential of relationship marketing. The bibliography cites 3 sources.
Filename: TEpfizanimal.rtf

Pfizer’s Segmentation of a Market
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A 9 page paper discussing the manner in which Pfizer Animal Health has segmented the portion of its market serving US cattle ranchers. The company has segmented its market according to herd size, giving its greatest attention to producers with herds of more than 500 head of cattle. This segment is far outnumbered in both producers and animals by that segment in which herd size is less than 100 head, however. Pfizer has been devoting most of its marketing efforts to that segment of the market that contains only 2.8 percent of all animals within the market, giving little attention to the traditionalists who hold 19.8 percent of all animals in the market and virtually ignoring the hobbyists who control 77 percent of the animals contained within the market. The paper concludes that Pfizer needs to assist ranchers in effecting changes within their industry and give far greater attention to smaller operators. Bibliography lists 10 sources.
Filename: KSmktgSegPfiz.rtf

Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources.
Filename: PPdrgMrktViagra.rtf

Plan for Textile Production in Benin
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A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area where costs still are low for the expansion to be profitable. Elimination of textile import quotas as of January 1, 2005 is expected to radically change the global textile market as it now exists, creating a market in which buyers choose suppliers based on quality of course, but based first on price. As a stable democracy dedicated to economic development, Benin provides a promising venue for MidSouth Textile’s international expansion. Includes an appendix and Table of Contents. Bibliography lists 10 sources.
Filename: KSbizPlBenin.rtf

Planning a Marketing Audit
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A 3 page paper planning an approach to conducting a marketing audit of Target Corp. Bibliography lists 4 sources.
Filename: KSmktgAudTargA.rtf

Planning a Marketing Audit of FedEx
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A 4 page paper planning an approach to conducting a marketing audit of FedEx. The full audit should contain PEST and SWOT analysis as well as analysis of the industry using Porter's Five Forces. Bibliography lists 6 sources.
Filename: KSmktAuFedAp.rtf

Planning to Market a City
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This 5 page paper looks at the way in which a plan could be developed in order to market a city, in this case Brussels is used as an example. The paper looks at the problems which the research may face due to different cultures, the possible routes of research, sample details and how they mat be used to develop a plan. The bibliography cites 3 sources.
Filename: TEbrumar.wps

Playing Cards
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A 4 page paper. Playing cards have a long history, perhaps dating back to before 1000 AD. The paper begins with a brief introduction to the history of playing cards. It then discusses some of the companies that manufacture playing cards along with some limited market data. Bibliography lists 7 sources.
Filename: PGplycrd.rtf

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