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Papers On Marketing & Consumer Behavior
Page 131 of 192

PORSCHE AND AN ANALYSIS OF THE AUTO INDUSTRY
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This 24-page paper provides an thorough overview of the automaker industry in general and Porsche AG in particular. Bibliography lists 5 sources.
Filename: MTporsanly.rtf

Portable Laptop Desk
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A 6 page paper describing a travel desktop designed for laptop computer use, then describing a graphic design portfolio created to promote the product and the company. The portable laptop desk holds promise of being a boon for those in need of the convenience it provides. The materials promoting it need to support its professionalism, and the components of this portfolio appear to meet those needs. Bibliography lists 3 sources.
Filename: KSdesMobileDesk.rtf

Porter's Applicability to Retail's Information Technology
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A 7 page paper discussing retailing in terms of the value chain and Porter's Five Forces analysis, relating the value of IT activities to each point. Examples are Wal-Mart and Amazon.com. Bibliography lists 11 sources.
Filename: KSitValChnRet.rtf

Positioning
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This 4 page paper looks at the concept and practice of positioning and the way in which it is interdependent with many other marketing concepts. The paper discusses the role of positioning in the context of the broader marketing environment and presents some of the interdependencies as a mind map. The bibliography cites 1 source.
Filename: TEposition.rtf

Positioning and Segmentation for a Collage
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This 17 page paper examines a collage of further education to asses how it may increase the student numbers. The paper starts with background information about the industry sector, and then looks at how positioning should be determined and the role of segmentation of potential student groups. The bibliography cites 14 sources.
Filename: TEcollagem.rtf

Positioning and the 4 P's
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This 4 page paper is written in two parts. The first part considers how position should be determined for a new product by looking at aspects such as the potential market, the resources and capabilities of the company and the lifecycle stage of the product. The second part of the paper looks at the 4 P's of product, price, placement and promotion then considers how these may be manipulated for a highly differentiated product. The bibliography cites 2 sources.
Filename: TEpositn4.rtf

Positioning Frigidaire
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A 4 page paper developing a positioning statement for this home appliance foundation brand. The paper concludes that Frigidaire should strive to retain and promote its image of quality and longevity. Its parent Electrolux needs to make Frigidaire more accessible, without placing it in the realm of the mass market. It needs to be positioned as an upgrade choice in new homes and as a step up in replacement choices, retaining its higher – but still accessible – price within its competitive range. Bibliography lists 5 sources.
Filename: KSmktgFrigidaire.rtf

Positioning the Frigidaire Front-Loader
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This 4 page paper is based on a case study and considers how Frigidaire Company might go about positioning its new front-loaded washing machine. Bibliography lists 3 sources.
Filename: HVPosFri.rtf

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