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Papers On Marketing & Consumer Behavior
Page 132 of 192

Postmodernism Via Digital Information
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This paper posits that the Internet and digital media are postmodernizing technologies. Focus is placed on how this affects cultures around the world (as a global community). Bibliography lists 8 sources. JVpstdig.rtf
Filename: JVpstdig.rtf

Potential Reasons For The Misallocation Of Marketing Resources
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For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites 2 sources.
Filename: TEmisallo.rtf

Power Tool Industry Forecasts
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A 3 page paper discussing forecasts for the power tool industry through 2009 and reviewing the websites of Black & Decker, Bosch, Makita and Porter-Cable to assess how these companies are using industry forecasts. Each of the companies' sites reveals the same overriding strategy, though focus falls into consumer and professional groups. Only Black & Decker overtly courts the consumer market, while Makita appears to be appealing to both the consumer and professional segments. Bosch and Porter-Cable direct their efforts to professionals, apparently to take advantage of the gains possible there while also attracting consumers striving to collect professional-grade brands. Each company's approach is in keeping with industry forecasts. Bibliography lists 8 sources.
Filename: KSmgmtPowToolInd.rtf

PR/Marketing Interview
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4 pages in length. The writer addresses 3 topics: key global PR trends; the differences in publicity and advertising in terms of their impact on publics; and when proactive PR planning and reactive crisis management are implemented. Bibliography lists 3 sources.
Filename: TLCPRintvw.rtf

Price and Product
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This 5 page paper given an in-depth definition of the terms price and product from a marketing perspective. Each is considered at different levels and the different interpretations of both terms are illustrated with examples. The bibliography cites 5 sources.
Filename: TEpricepro.rtf

Price Competition
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6 pages in length. Price competition is often the primary component between and among rival companies. However, woven within a company's price structure is a collection of other critical elements that help to shape the ultimate strategy. While company A might have a better product at a slightly lower price, company B's marketing tactics allow for them to be extremely competitive while still charging pennies more for the same item. The writer discusses how product pricing is not merely affixing a price tag; rather, it is the culmination of industry statistics, marketing ploys and an overall understanding of a particular store's target audience. Bibliography lists 7 sources.
Filename: TLCprice.doc

Price Elasticity and Pricing Strategy
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A 5 page paper assessing the effects of the marketing department's recommendation that a producer of an unnamed product lower prices by 10 percent. The purpose here is to assess the effects of this action on profits and competitive responses. The paper considers the 4 Ps of marketing, price elasticity issues and effects on profits with and without competitive response. The most likely reaction will be that the producer gains a great advantage early on, which will begin to decline as competitors also reduce prices. The producer will gain less benefit as more competitors follow suit, for the consumer will have many choices of product at lower prices, rather than only the one of the early days of the price reduction. Bibliography lists 4 sources.
Filename: KSmktgPriElas.rtf

Price Elasticity and Pricing Strategy 2
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A 9 page paper expanding on the pricing considerations presented in the 5-page paper of the same name. The additional discussion in this longer paper addresses what a price-cutting retailer of bicycles can expect to happen to profits with and without a competitive response to the original retailer's reduction in prices. Bibliography lists 4 sources.
Filename: KSmktgPriElas2.rtf

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