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Papers On Marketing & Consumer Behavior
Page 133 of 192

Pricing at the U.S. Naval Hospital, Guam
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A 4 page paper discussing pricing and using a Naval hospital as the target organization. The U.S. Naval Hospital, Guam has the freedom to establish prices for any goods or services not covered by Medicare, but it has no freedom at all when establishing prices for goods and services for which Medicare could be asked to pay. This is a fact of health care in evolution. Bibliography lists 4 sources.
Filename: KSmktgPriHosGuam.rtf

Pricing Issues in the European Automotive Market
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A 30 page paper extending the automotive market discussion in the 26-page paper of the same name. The paper discusses the euro's role in the pricing dilemmas that Europe's auto makers face, including the state of the product cycle in the auto industry. The increasing pressures of global competition in the auto industry exacerbate Europe's auto makers' pricing and product dilemmas. The paper discusses general pricing issues and the elasticity of the price for cars. It recommends that one or two competitors can gain significant short term benefit in increased revenues through decreasing prices temporarily, which has been the case at Volkswagen in the period of 2000 to 2002. Bibliography lists 15 sources.
Filename: KSeuPricAuto2.rtf

Pricing Objectives
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A 3 page paper discussing what a women's retail apparel company will need to know for setting prices in another city. The bottom line is that the company will need to assess the local market and match market needs with the needs of the company. Studying the area and its population provides the insight the company's management will need to be effective in addressing its pricing objectives. Bibliography lists 3 sources.
Filename: KSmktgPricObj.rtf

Pricing Strategy / The Task Of Setting Price
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A 5 page paper in which the writer discusses the basic strategic planning that goes into setting price. As an example, the paper takes a brief look at the pricing strategies incurred in price setting for a fictional company marketing a drug that cures Aids. Bibliography lists 2 sources.
Filename: Price.wps

Principles of Marketing
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This 6 page paper provides a general overview of marketing practices and principles. The ideal customer is described and a sample print advertisement for a new product is created. General marketing strategies are explored and the way in which marketing affects an organization and vice versa is explained. Bibliography lists 5 sources.
Filename: SA006Mkt.rtf

Print Advertising
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(5 pp) We see so much advertising that we tend to become either jaded about the advertising process, or we only notice those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69). The qualities of print advertising will be examined, as well as the "bottom line" of the selling "pitch." Bibliography lists 5 sources.
Filename: BBprintA.doc

Problem Solution: Smith Systems Consulting
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An 18 page paper discussing problem solution for a developing company. Currently it has no idea of what its ideal customer looks like; consequently it cannot seek to develop more of those customers. The recommendation for SSC is that it (1) differentiates its products and services from those of its competitors; (2) create a profile of the ideal customer and seek to attract and retain customers that meet profile criteria; and (3) stop pursuing troublesome customers or those that do not meet profile criteria. Bibliography lists 15 sources.
Filename: KSstratSmithSys.rtf

Problems Surrounding Sony’s Release of PlayStation 2
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A 3 page paper problem statement and concept identification for a larger paper of the same name. Sony’s release of the PS2 was plagued with quality and quantity problems in 2000, and more than four years later, Sony still is losing market share to Microsoft’s X-box. Bibliography lists 20 sources.
Filename: KSmgmtSonyPS2Rel.rtf

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