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Papers On Marketing & Consumer Behavior
Page 137 of 192

Public Relations for the Puerto Rico Hurricanes
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A 7 page paper presenting a PR plan for a new soccer team for Puerto Rico, to be aligned with Major League Soccer. The paper discusses objectives, risks, tactical planning and provides a press release. Bibliography lists 5 sources.
Filename: KSmktgPRsoccr.rtf

Public Relations Skills
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This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.
Filename: SA038PR.rtf

PUBLIC RELATIONS,SMEs AND THEORIES
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This 9-page paper discusses the theories behind public relations, and how small and medium enterprises are using PR to help grow their businesses. Bibliography lists 15 sources.
Filename: MTsmepubli.rtf

Purchasing at Proton
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This 13 page paper looks at the way organizational purchasing takes place. Proton Holdings Berhad is an international car manufacturer and has to make a large number of procurements. The paper gives some background to the firm and its' purchases, looks at the market characteristics, the factors that influence the decisions made by Proton, looks at the different purchasing situations and models of purchasing that are seen and suggests some improvements. The bibliography cites 6 sources.
Filename: TEpurproton.rtf

Purchasing Practices and Policies / Food & Beverages
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This 8 page paper explores purchasing policies and practices. Specific and brief mention is made to food and beverages for hotels and restaurants, however, the policies are generic. Bibliography lists 7 sources.
Filename: Foodpurc.wps

Push and Pull Marketing Strategies
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This 10 page paper considers the way that push and pull marketing strategies are used, looks at how they are used and presents cases to demonstrate the differences. The bibliography cites 7 sources.
Filename: TEpushpmark.rtf

Pyramid Schemes vs. Multilevel Marketing
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This 30 page research paper investigates the differences between pyramid schemes and multilevel marketing operations with examples of each. The paper is based on a problem solving activity for a company that intends to sell electricity through an MLM program but the company's failure to do certain steps left them open to be charged with operating a pyramid scheme. The writer offers an alternative plan for the company. Sections include: Introduction, statement of the problem, literature review, including MLM on the Web, evaluation of the plan, recommendations and conclusions. Two illustrations are provided. Bibliography lists 25 sources.
Filename: Pyram.wps

Quality of Service Metrics
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A 5 page paper discussing the use of customer satisfaction metrics as a tool to build long-term sustainability. The second half of the paper discusses eBay’s growth and success 1996-2001. Bibliography lists 3 sources.
Filename: KSmktkCusSatMet.rtf

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