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Papers On Marketing & Consumer Behavior
Page 138 of 192

Questions on Global Problems/Capitalism
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An 8 page paper that answers four questions about global problems and capitalism using Richard H. Robbins' text Global Problems and the Culture of Capitalism. The questions cover such concerns as the connection between capitalism and food production, why people choose the products that they do, etc. No additional sources cited.
Filename: khquecap.rtf

Rayovac Corporation - The Rechargeable Battery Opportunity
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A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.
Filename: KSmktgRayo.rtf

Re-Branding in Sri Lanka; A Research Proposal
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This 5 page paper is a research proposal to find out the most effective way of re-branding goods in Sri Lanka to both the consumer and business market. The paper is an introduction and proposes a clear and easy to follow methodology. The bibliography cites 4 sources.
Filename: TEmarsrilan.rtf

Re-Launching pre-established brands: Factors that constitute the successful re launch of brands; A research proposal
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This 5 page paper is a proposal for a study to determine which factors will help detainee a successful brand re-launch. The paper outlines the research problem and why it is an important area of study and then proposes a framework that could be used to examine these issues. The bibliography cites 5 sources.
Filename: TEbrandrel.rtf

Ready Meals Market in the UK
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This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and chilled as well as food types, patterns and fashions, the motivations of the consumers and the controls over the market. The bibliography cites 8 sources.
Filename: TEreadym.rtf

Reallocating Marketing Budgets
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A 5 page paper that introduces the topic by commenting on marketing changes when television became popular. The essay comments on Internet marketing and corporate sponsorship of different events with examples. The last part of the paper focuses on sponsorship marketing in Singapore. Bibliography lists 3 sources.
Filename: PGmksng.rtf

Recruitment and Retention of Volunteers for Nonprofit Organizations
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This 20 page paper examines marketing efforts and retention techniques of nonprofits. The concept of volunteerism is examined and Bowling Alone, Tocqueville and others are mentioned in a discussion on the state of social capital. Statistics regarding volunteerism in America are provided. Recommendations are made. Bibliography lists 11 sources.
Filename: SA446vol.rtf

Recycling in an International Market
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A 5 page paper discussing business-to-business marketing concepts as they apply to international recycling. Establishing and maintaining international recycling markets involves the same attention to marketing principles as does selling any other product or providing any other service on an international scale. Raw materials are required for any production process; the greatest difference in recycling is that those raw materials have existed in another form prior to being demoted from "product" to "raw material." The paper uses California-based Ralison International as example. Ralison supplies material for recycling to three Chinese facilities. Bibliography lists 5 sources.
Filename: KSmktgB2Brecyc.rtf

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