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Papers On Marketing & Consumer Behavior
Page 143 of 192

Salton Inc. Taking George Foreman Grills® To Australia
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This is a 20 page paper that presents a business proposal to launch the George Foreman Grills® in the Australian market. Sections of the paper include: a beginning executive summary that includes the objectives, mission and key factors for success. An overview of Salton Inc.'s background (Salton makes the grills), which includes a brief timeline of major events; products and services offered by Salton Inc and a discussion of the Australian market; market analysis; strategy and implementation, including discussions of strategy, gaining a competitive edge, marketing strategy, positioning, distribution, sales forecasts and a potential partnership; logistics; an overview of the management plan for the Australian office; and a financial plan that includes a projected income statement and a projected cash flow statement. While some of the essay is hypothetical, the information regarding the company and the products as well as the market are factual. 2 Fiscal tables included. Bibliography lists 15 sources.
Filename: PGgrgfrm.rtf

Sample S.W.O.T. Analysis / Marketing A Soccer Camp
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A sample 5 page S.W.O.T. analysis in which the writer evaluates the Strengths, Weaknesses, Opportunities, & Threats faced by individuals seeking to open a soccer camp dedicated to teaching area children the finer points of the sport. The entrepreneurs in this case will commit to heavy fixed costs with a break-even point highly dependent upon the attraction of significant clientele. Thus, this S.W.O.T. analysis would be of great potential use to the company, in determining the feasibility of their proposed business venture. No Bibliography.
Filename: SWOTS.doc

Saving the CD Store
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A 10 page paper describing changes in the recorded music industry and providing a business strategy for a fictional CD store for the next five years. Midland Music is a regional music retailer chain in the Southeast. It is left with six stores after closing two of its worst-performing local stores. The industry is in flux and promises that in five years' time it may bear little resemblance to the music industry of the past, particularly as iPods become more common and more customers opt for single-track downloads rather than purchasing CDs. Bibliography lists 5 sources.
Filename: KSmusRetFut.rtf

Schlosser: "Fast Food Nation"
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This 4 page paper discusses what Schlosser says about standardization, uniformity, and conformity in the fast food industry on one hand, and nonconformist entrepreneurs on the other. It also considers the movie industry, which is becoming standardized in the same way as fast food. Bibliography lists 1 source.
Filename: HVSchlos.rtf

Science Communication: Journal Of Cleaner Production - Marketing
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A 12 page paper that presents a marketing analysis for a journal within the science communication field. This journal is unique because it has a number of target audiences, because it is a scholarly e-journal, and because it presents information regarding real world environmentalism, a relatively new field and one that is becoming increasingly more popular. The marketing analysis includes several subtopics that include but are not limited to: targeting positioning; customer satisfaction; competition analysis; customers and the 4Ps. Bibliography lists 7 sources.
Filename: PGclnprd.rtf

Scope Mouthwash; Marketing Case Study
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This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the same period. The paper then outlines the different choices that Proctor and Gamble have is they want to increase the sales before making a final recommendation. The bibliography cites 5 sources.
Filename: TEscope1.rtf

SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS
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This 4-page paper provides a competitive analysis about Scrubbing Bubbles, which is a cleaning product manufactured by SC Johnson Cos.
Filename: MTscrububl.rtf

SCRUBBING BUBBLES AND MARKETING COMMUNICATION
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This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner brand. Bibliography lists 1 source.
Filename: MTsbmarket.rtf

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