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Papers On Marketing & Consumer Behavior
Page 144 of 192

Sears Acquires Lands' End
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This 6 page paper discusses Sears acquisition of Lands' End. Data regarding the terms of the deal are reported. The benefits to each company are discussed, for instance, Sears has never had a successful clothing line and Lands' End will greatly expand their customer base. The concerns and risks are also discussed. Bibliography lists 10 sources.
Filename: PGsrlnd.rtf

Sears: The Fall of a Great Empire
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A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Filename: PPsears.rtf

Segmentation in Hotel Marketing
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A 10 page paper discussing market segmentation in the hospitality industry. Business all over the world has become more competitive than at any other time in the past, and it only increases in intensity. The hospitality industry is as affected as any; it is more affected than many. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer, and whether the customer is satisfied depends largely on the hotel's ability to properly segment its target market. Bibliography lists 11 sources.
Filename: KShotelSeg.rtf

Segmentation In The UK Toothpaste Market
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The toothpaste market in the UK is mature. Whilst Colgate and McCleans may dominate the market, there is fragment created by the segmentation of the market. This 8 page paper describes how the UK market for toothpaste is segmented and why it is segmented this way. The bibliography cites 5 sources.
Filename: TEtoothpaste.rtf

Segmentation, Positioning and the Consumer Adoption Process
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This 6 page marketing paper examines the concepts of segmentation, positioning and the consumer adoption process looking at what they are and commenting on the relevance, strengths and limitations of these concepts. The bibliography cites 5 sources.
Filename: TEsegpos.rtf

Segmenting Different Industries
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This 9 page paper considers the value of segmenting and shows how this may occur in four different industries; airlines, recorded music, national newspapers and television channels. The paper shows how different segments may be identified and the interactions between various segments. The bibliography cites 4 sources.
Filename: TEsegind.rtf

SEGWAY, PRICING AND MARKETING
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This 3-page paper examines the Segway, its pricing and its marketing strategy. Bibliography lists 6 sources.
Filename: MTsegstra.rtf

Selecting an Appropriate Research Method and Relating it to Tourism
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This 8 page report discusses research methodology in the context of the tourism industry. Increased emphasis on satisfying the final consumer (traveler) has led businesses to recognize that value contributions, from internal and external organizational members in the “value-chain,” are necessary to efficiently and effectively reach expected levels of customer satisfaction. The chosen research methodology must reflect all of these factors and then narrow the focus in ways that allow the researcher and analyst to truly distill the most useful information from all that is gathered.Bibliography lists 8 sources.
Filename: BWretour.rtf

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