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Papers On Marketing & Consumer Behavior
Page 145 of 192

Selecting The Location For A Store
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This 14 page paper discusses the very important issue of choosing a location for a retail store. Selecting a location for one's business is not something that can be done quickly nor can it be done based on only the demographics of the consumer base. There are numerous factors to consider. Some of the factors discussed in this paper include demographics; consumer buying power; pedestrian and auto traffic patterns; locating among complementary businesses; the different factors according to type of retail business; responsiveness of landlord; what to look for in leases; the physical attractiveness of the building and a number of other factors. 1 Table is included. Bibliography lists 7 sources.
Filename: PGstloc.rtf

Selling Italian Cooking Tours
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Selling a travel tour is difficult in today’s market in the face of a global war, unrestrained terrorism on the European continent and the Middle East, and the demonstrated wrath of mother nature. Therefore, it goes double for Goden’s (2003) statement that in order to sell any product today that is not a necessity, the offer must be remarkable. Two travel companies offer a remarkable type of tour – cooking tours – in Italy. They offer the same concept of a cooking tour, but other than that, the plans diverge in nearly every marketing tactic. 4 references. jv2trvel.rtf
Filename: jv2trvel.rtf

Selling Mary Kay
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A 3 page paper trying to sell Mary Kay Cosmetics to Jennie. The paper offers a typical Mary Kay “Skincare class,” followed by the consultant’s discussion with Jennie. The paper has been written according to a prohition of all personal pronous. Bibliography lists 3 sources.
Filename: KSmktgMKay.rtf

Selling Music Over the Internet
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A 12 page paper discussing the websites of Amazon.com, CDNow, TowerRecords and Black Star. Each of these companies has its own specific focus and its own specialty. Choosing to specialize in some aspect of its industry enables each to avoid competing solely on price, a condition that all businesses need to avoid if they are to maintain competitive advantage. Each of these companies appears to be operating from that perspective. Bibliography lists 7 sources.
Filename: KSonlMusSell.wps

Selling the Chevrolet Impala
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A 3 page persuasive essay focusing on selling the Chevrolet Impala. General Motors appears to have gotten it “right” in its partnering of quality, price, economy and function. Perhaps the old adage applies after all, that the more things change the more they truly do remain the same. After all these years of favoring SUVs and minivans, many are returning to the sedan that began it all. As gas prices continue to climb and as children continue to grow, the Impala provides an increasingly attractive alternative. Bibliography lists 2 sources.
Filename: KSmktgSellImpala.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY
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This 9-page paper covers strategic aspects of marketing to consider when it comes to promoting a brand of consumer soap. Bibliography lists 5 sources.
Filename: MTstrmktso.rtf

SERVICE ANALYSIS: MERCEDES-BENZ AND AUDI
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This 12-page paper focuses on the quality of service offered by automakers Mercedes-Benz and Audi. The paper is a literature review on how these two companies have built service into their success. Also discussed are recommendations for other companies in terms of service. Bibliography lists 6 sources.
Filename: MTaudibe.rtf

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