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Papers On Marketing & Consumer Behavior
Page 147 of 192

Shop the Mom-and-Pops!
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A 7 page paper written as a speech urging local consumers to shop at small local businesses rather than automatically heading to Wal-Mart or another large chain. There is no question that the presence of Wal-Mart changes the local shopping choices that now exist. That change does not have to be negative, however. It can be highly positive, beneficial for shop owners and their customers, and make valuable contribution to building and maintaining a sense of community. Local merchants will need to change some of the things they do in the course of their businesses, but those changes have been needed for some time. Having a new Wal-Mart move to town merely gives shop owners unavoidable reason for change, providing reasons for shoppers to continue to support them. Bibliography lists 3 sources.
Filename: KSshopLocally.rtf

Shopping for Produce
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A 4 page paper discussing points that should be made in a contract between an agricultural producer and a retailer for produce that is not yet available. The entire process of buying commodity crops and horticultural (i.e., higher value) produce has changed dramatically over the years. The Farmer’s Market seeks to purchase specialty fruits rare to the New Jersey area in which it is located, but naturally it wants the best prices it can achieve. The contract finally offered to Extreme Fruits should be one that addresses availability, quality and price, but should not be based on price alone. The contract also should stipulate that the Farmer’s Market has the right to reject any shipment if quality does not meet standards specifically stated in the contract. Bibliography lists 1 source.
Filename: KSmktgProdCon.rtf

Shopping From Home
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25 pages in length. A thorough discussion of the home shopping network, QVC and others. The writer looks at their history, growing popularity and the future of at-home & on-line shopping. Bibliography lists 12 sources.
Filename: Homeshop.wps

Simultaneous Distribution in the Film Industry
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A 4 page paper discussing the relatively new approach of releasing new films to all media simultaneously. Steven Soderbergh's (Sex, Lies, and Videotape, Traffic, Ocean's Eleven) Bubble was released simultaneously to theatres, DVD and pay-per-view in January 2006; theatres refused to show the film in protest. Movie theatre operators would do well to choose to address this shift of power within the industry rather than resist it, because simultaneous distribution is likely to gain in popularity for low-budget films. Traditional studios will need to provide greater incentives to theatres before choosing to make all of their products available through simultaneous distribution. Bibliography lists 6 sources.
Filename: KSmktgSimDist.rtf

Sirius Distribution Channels
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A 4 page paper discussing the satellite radio company's distribution channels. Sirius has developed an extensive distribution channel network, one that appears to be quite complete in terms of the types of outlets it encompasses. Greater numbers of subscribers likely would result from more extensive promotion directing potential customers to outlets that currently exist. Bibliography lists 3 sources.
Filename: KSmktgSiriusDC.rtf

Sirius' Place on the Product Life Cycle Curve
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A 6 page paper discussing the rate at which Sirius Satellite Radio can be expected to move through its product life cycle. Product life cycle often is presented as a bell curve; others characterize it as a flatter curve as the product progresses from introduction to decline. Sirius' growth in 1Q2005 represented a 409% increase over 1Q2004, and analysts expect it to grow at a rate of more than 50% over the next five years. Sirius appears to be well positioned to enjoy the high revenues of the growth phase for several years. It likely will not begin to enter its maturity phase for another seven to ten years, and it can expect to remain in that phase for many more years than it spends in high growth. Bibliography lists 5 sources.
Filename: KSmktgSiriusLC.rtf

Sites That Sizzle - An Analysis of Website Design
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An 8 page paper that analyzes the appeal of the home pages of twenty separate websites on the basis of user-friendliness, color, graphics and professionalism. Also included is a brief discussion of the factors that make some websites sizzle while others sink.
Filename: LCsizzle.doc

Skating Rink for Maywood, IL
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A 6 page research paper that investigates, first of all, the benefits of extracurricular activity to adolescents and then suggests such an activity for Maywood, IL. This investigation examines the premise that the creation of a skating rink in Maywood would positively impact the educational system and promote positive goals, such as improved attendance the achievement of academic goals by providing an additional extracurricular activity that could be coordinated with the local school district. A SWOT (strengths, weaknesses, opportunities and threats) analysis explores the feasibility of business success in this urban environment for this beneficial activity. Bibliography lists 7 sources.
Filename: khmaywd.rtf

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