term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 148 of 192

Smart Car Marketing Plan
[ send me this paper ]
A 5 page paper providing a marketing plan for Mercedes' Smart car as it finally comes to the US. The Smart car is a tiny, high-gas mileage vehicle most suitable for city use, promising fuel efficiency as well as safety despite its size. The car has no direct competitors at present but will face increasing indirect competition as greater numbers of alternative fuel cars become available. Its presence in the US is building slowly; as the dealer network expands it will come to be better known. Bibliography lists 5 sources.
Filename: KSmktgPlSmart.rtf

Social Considerations for the Alcohol Industry in Poland
[ send me this paper ]
A 6 page assessment of the social risks that confront the alcohol industry in Poland. This paper outlines the social impacts of alcoholism and emphasizes the importance of industry interaction in addressing those impacts. Bibliography lists 5 sources.
Filename: PPalcPol.rtf

Social Factors Affecting Marketing
[ send me this paper ]
An 8 page paper examining the effects of gender and culture on marketing success. Gender and culture are two social factors that strongly and directly affect marketers’ ability to be successful in promoting their products. As the concepts of gender and culture continue to change, marketers must change along with them so as not to be left behind. Bibliography lists 18 sources.
Filename: KSmktgSocFac.rtf

Social Influences on Marketing; Winning and Retaining Customer Loyalty
[ send me this paper ]
This 22 page paper looks at the way firms compete in order to create and then retain loyal customers with specific attention paid to the use of loyalty schemes. Social values and buying patterns have changed and loyalty from customers is difficult to obtain. The use of differentiation and the creation of loyalty schemes have met with mixed success. The paper considers how and why they may be used as well as the disadvantages that may be associated with their use. The bibliography cites 25 sources.
Filename: TEretainloy.rtf

Social Welfare, The Environment And Animal Rights: Integral Aspects Of A Modern Market's Jurisdiction
[ send me this paper ]
6 pages in length. The ever-changing landscape of market jurisdiction currently reflects three prominent issues: social welfare, the environment and animal rights. If one were to look back forty years, an entirely different set of priorities were at the forefront of market impact; forty years from now they will once again have gravitated to the most pressing issues reflected by the times. Examining how social welfare, the environment and animal rights are integral aspects of a modern market's jurisdiction, it becomes clear how each one on its own represents the ongoing struggle for peaceful compromise between man and his surroundings, both natural and manufactured; when combined, the three elements create a synergistic presence that simply cannot be ignored by today's market standards. Bibliography lists 10 sources.
Filename: TLCMrktJ.rtf

Soft Drink Successes: Coke Still Ahead
[ send me this paper ]
The competencies that succeed in the soft drink industry include offering classic products that consumers trust to taste exactly how they expect them to taste, combined with new products that respond to current trends. For example, there is a rush to get low carb drink products on the market to meet current trends. This is combined with creating a consumer following for the brand, as in any branded product. However, traditional economic methods also apply, particularly in this case, distribution and organization. In the battle between Coca-Cola and Pepsi, the sides are drawn as crisply as the lines between Hektor and Achilles, but Coke still reigns. Bibliography lists 4 sources. jvSoftDr.rtf
Filename: jvSoftDr.rtf

Solutions for Customer Service Problems
[ send me this paper ]
This 3 page paper provides three first person accounts of bad shopping experiences. How technology can help to avoid future similar problems for each firm is explored. No bibliography.
Filename: SA611shp.rtf

Sony Ericsson Marketing
[ send me this paper ]
A 3 page paper that discusses the effectiveness of this company's marketing campaigns. The writer reports an award the company won, the innovative strategy to create one advertisement and the company's tie-in with Bond films. Bibliography lists 4 sources.
Filename: PGsnye.rtf

Page 148 of 192
<< more 144 145 146 147 148 149 150 151 152 153 154 155 156 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!