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Papers On Marketing & Consumer Behavior
Page 149 of 192

Sony Playstation 2: US Launch
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A 10 page paper discussing conditions surrounding the release of Sony’s video game. Sony’s launch of the PS2 already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously awaiting the release. Sony is having difficulty meeting production, however, and the PS2 in Japan has been found to have quality problems. It needs to define a strategy for its US launch in light of its current constraints. Bibliography lists 8 sources.
Filename: KSmgmtSonyPS2.rtf

SONY PLAYSTATION: AN OVERVIEW
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This 4-page paper focuses on marketing concepts for the Sony PlayStation. The paper discusses the product itself, segmentation of the market, the potential markets and lifecycle attributes for the system. Bibliography lists 2 sources.
Filename: MTsonove.rtf

Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

SOUTH AFRICA AND MAIL ORDER
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This 5-page paper focused on the direct mail industry in South Africa and why it has not developed as well as it is in the United States. Issues discussed include privacy, a poor nationwide postal system and credit card fraud. Bibliography lists 5 sources.
Filename: MTSAdima.rtf

South African Breweries
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An 18 page paper discussing strategy as it applies to this company. South African Breweries (SAB) has been in existence for more than a century, but only took a global expansion view in the mid-1990s. Since that time, it has focused on entering emerging markets of the world to grow to be the world’s second-largest brewer. The purpose here is to evaluate SAB’s position in 2001; the methods it had used to attain that position at that time; and to make recommendations for future expansion into more highly developed markets. The paper includes a SWOT analysis, five forces analysis and a general discussion of strategy. Bibliography lists 17 sources.
Filename: KSmgmtStratSAB.rtf

Southwest Airlines
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6 pages in length. In this paper we will look at the near term industry position of the airline industry in general, as well as the near term firm position of Southwest Airlines. An economic forecast for Southwest Airlines will be included as well. Bibliography lists 5 sources.
Filename: JGAsoair.wps

Specialized Site Surfing - An Analysis of Specific-Content Websites
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An 8 page paper that presents an analysis of eight specialized, specific-content websites. Discussed are the overall presentation of each of these websites in regard to graphics and theme, color and contrast, user-friendliness, and professionalism.
Filename: LCsites.doc

Sperry Topsider; A Case Study
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This 28 page paper examined the shoe company Sperry Topsider. The paper examines the company, its core competences and its’ strengths and weaknesses. The paper uses this to determine the best way for the company to proceed and increase sales. The paper conducts an in-depth analysis using the 4 P’s; product, price, placement and promotion. The paper considers how the product line may be evaluated to ensure only value adding products are manufactured, and then uses Ansoff matrix to explore how the market can be expanded in different ways, in line with the competences that have already been outlined, building on strengths and reducing weaknesses. The bibliography cites 13 sources.
Filename: TEsperry.rtf

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