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Papers On Marketing & Consumer Behavior
Page 153 of 192

Strategic Plan - New Restaurant
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A 6 page paper that presents part of a strategic plan for a new restaurant that caters to dieters. The paper explains and discusses the business, mission and vision, and customer base. The paper discusses the steps needed to succeed, including management and a marketing plan. Bibliography lists 2 sources.
Filename: PGnwverst.rtf

STRATEGIC PLANNING AND DECISION-MAKING
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Thsi 4-page paper answers questions about the strategic planning process and the decision-making process and how both are necessary when it comes to marketing and brand identity.
Filename: MTstradeci.rtf

Strategically Shifting from Traditional to Customer-Based Marketing
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An 11 page paper discussing the implications of making this change and the other benefits it can bring. There is not all that much difference between the aims of traditional marketing and those of customer-targeted marketing when considering the principles of good marketing. Competition continues to increase for customers, and it also is increasing for customers' attention to marketing messages. Wise, integrated data collection - followed by good use - is the foundation on which the transition must be made. Bibliography lists 11 sources.
Filename: KSmktgCustTar.wps

Strategies for BA
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This 8 page paper looks at some potential strategies for British Airways; installing wi-fi on all flights, reducing cabin crew to speed up turnaround time, reducing short haul flights to focus on the more profitable and less competitive long haul business, to undertake a merger or strategic alliance with a Middle East airline and to promote the air miles scheme with special promotions. The first part f the paper considers these strategies in the context of Ansoff's matrix, the second part of the paper looks at potential strategies to promote two of these strategies and the last part of the paper considers the internal and external threats associated with these strategies. The bibliography cites 5 sources.
Filename: TEBAstrtansoff.rtf

Strategy and Marketing Discussion Questions
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A 5 page paper answering two discussion questions about strategy and three about marketing. Questions address organizational characteristics; what constitutes the "best" alternative; the implications of over- or underestimating demand for a new product; and which among marketing, sales, production, procurement, R&D and finance is most important during new product development. Bibliography lists 6 sources.
Filename: KSstratMktgDQs.rtf

Strategy and Marketing Discussion Questions
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A 7 page paper answering strategic management and marketing discussion questions. Strategy questions address the influence of corporate culture on strategy implementation and qualitative success indicators. Marketing questions focus on sales – personal as well as good and bad experiences with salespeople. Bibliography lists 7 sources.
Filename: KSmktgDQs2.rtf

Strategy and Marketing Notes
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An 8 page paper answering a variety of questions about strategy and marketing, including a discussion of Porter's Competitive Strategy, the GE attractiveness matrix, stars, cows and the benefits of acquisition over startup. It also discusses the reasons for globalization, data collection in market research and how information technology has affected marketing. The paper discusses Starbucks mission statement and the competitive positions of Campbell Soup and Southwest Airlines. Bibliography lists 4 sources.
Filename: KSstratNotes.wps

Strategy at and for General Motors
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An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a 24% share of the US market and virtually no passenger cars as the truck market continues to slide. The paper recommends that GM offer an alternative-fuel car to the US market; seriously consider joining the Renault-Nissan alliance if only on a limited basis; and offering an extended warranty as it improves its quality. Includes an outline. Bibliography lists 10 sources.
Filename: KSstratGM.rtf

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