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Papers On Marketing & Consumer Behavior
Page 154 of 192

Strategy at Bimbo Bakeries
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A 6 page paper providing a SWOT analysis and industry assessment according to the five forces of Bimbo Bakeries USA, the US subsidiary of Mexico's Grupo Bimbo. The paper recommends that as Hispanics are 1.8 times as likely to develop diabetes as whites and are receiving concerted public health efforts to raise awareness of the problems of obesity and diabetes among Hispanics that Bimbo Bakeries develop a line of healthier alternatives, including sugar-free products targeting the Hispanic population. Bibliography lists 6 sources.
Filename: KSstratBimbo.rtf

Strategy at Coca-Cola
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An 11 page paper focusing on strategic choice. Coca-Cola has the world's most recognizable brand and is available all around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors. This paper looks at the company's strategy from a variety of perspectives, including business, corporate and global strategies. It concludes with the recommendation that management ensure that it is being as honest in its perception of customers as it believes it possesses. Bibliography lists 12 sources.
Filename: KScokeStrat.wps

Strategy at Rolex
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An 11 page paper examining application of strategy assessment at a company that does not receive a great deal of attention for such assessment because it makes practically no information available outside the company. One of Porter's overriding messages is that strategy consists of a series of choices about how a company chooses to compete in its industry. Rolex appears to defy conventional wisdom in most areas of self-promotion and trend-chasing, and it has been quite successful in doing so. The paper discusses strategy in general, the luxury wristwatch market, the five forces, key success factors and driving forces. Bibliography lists 10 sources.
Filename: KSstratRolex.rtf

Strategy for a New Women's Clothing Store
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A 6 page paper presenting a strategy plan for a retailer of women's business clothing that also extends to formal and casual wear. Lady will devise a "strategic plan" for customers targeting total wardrobe replacement over a period that the customer selects, usually one to two years. The period can be longer or shorter, depending on customer needs. If she desires an entirely new wardrobe of items that work together and fill every conceivable need of business, formal and casual wear, then Lady's knowledgeable sales force will be able to supply that need and want. Bibliography lists 5 sources.
Filename: KSbusPlnLady.rtf

Strategy Plan for a Regional Water Bottling Company
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This 6 page paper proposes a strategy that a regional water bottler could use to compete in a market with the large international firms. The strategy proposed is one of differentiation using local image and environmental issues to create a desirable image and help increase sales cost effectively. The bibliography cites 5 sources.
Filename: TEwaters.rtf

Strategy: Shifting from Traditional to Customer-Targeted Marketing
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A 10 page paper discussing research-led strategy change from traditional to customer-targeted methods. The bottom line in making the shift from traditional to customer-targeted marketing lies in focusing on customers' true needs – rather than those assumed by the organization – and then aligning business processes and products to serve the needs of the customer, rather than serving the needs of the company. The paper reviews empirical research in three industry sectors (manufacturing, hospitality and health care) and provides an example of change made at Roche Diagnostics. Bibliography lists 11 sources.
Filename: KSstratTradCustMkt.rtf

Study Proposal for a Religious Book Store
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This 3 page paper provides a proposal for deciding where to place a bookstore. A study design is included with specific details such as the fact that chi square should be used to evaluate results. Bibliography lists 4 sources.
Filename: SA339bks.rtf

Studying the Current Economic, Population, Growth and Age Distribution Rates in Toronto, Ontario, Canada
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This is a 6 page paper studying the impact of the economy on population, the population impact on the economy, the growth rate and the age distribution in Toronto, Ontario, Canada. The strong economy in Toronto attracts new businesses and has a direct impact on the increase in population in the area. Similarly, the growth in population, primarily from immigration directly impacts the economy of Toronto in that the new immigrant populations provide more investment and business opportunities than the immigrant populations of several decades ago in addition to providing a vital human work force. Other factors which are studied in regards to economic impact are growth rates and age distribution for the growth rate can determined which areas in Canada and regionally Toronto, have increased in population compared with other communities and the age distribution is able to determine present and future trends in regards to goods and services required in addition to predicting future employment trends such as the estimated mass retirement of baby boomers beginning in the year 2010. Bibliography lists 8 sources.
Filename: TJToron1.rtf

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