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Papers On Marketing & Consumer Behavior
Page 155 of 192

SUBLIMINAL ADVERTISING
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This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.
Filename: MTsubadv.rtf

Subway Sub Restaurant - Case Analysis With SWOT
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A 5 paper that provides a brief history of Subway and its rapid success and expansion. The essay is based on a student-provided document that deals with Subway eliminating its Sub Club customer loyalty program and explains the initial purpose and why it was discontinued. The paper ends with a SWOT analysis of Subway. Bibliography lists 3 sources.
Filename: PBsubwy.rtf

Subway Sub Shops
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An 8 page paper providing a situation analysis for Subway, with focus on the low-carbohydrate dietary trend in the US. The paper concludes that Subway is better positioned now than in the past, when there was greater price differential between burger-centric chains and Subway products. Subway effectively competes with burger chains as well as those in the fast-casual segment of the market; attention to obesity and diabetes supports consumers' choice for Subway. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KSmktgSubSit.rtf

Successful Modern Marketing
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This 15 page paper considers the way in which marketing has changed over the last few decades. Technology, increasing communications ability and a more global market have changed the way marketing campaigns are undertaken by organisations and perceived by their audience. Paper includes the increase in niche marketing, environmental and social marketing as well as the increase in e commerce and use of the internet as a marketing tool. The paper considers marketing in the context of goods and services as well as non-commercial organisations and the marketing of ideas. Examples are given throughout the paper to illustrate the points made. The bibliography cites 6 sources.
Filename: TEmodmar.wps

Summary of "Flanking in a Price War"
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. Bibliography lists 1 source.
Filename: KSeconPriceWar2.rtf

Sun Care Industry; Porter Five Forces Analysis
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This 12 page paper examines the sun care industry in the UK using an in-depth Porters Five Forces model, looking at the position of the existing competition, the potential threat of new entrants the power of buyers and suppliers and the power of substitutes. The bibliography cites 10 sources.
Filename: TEsunp5f.rtf

Supply Chain Differences between B2B and B2C Organizations
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A 3 page paper discussing supply chain issues that affect business-to-business (B2B) and business-to-consumer (B2C) organizations. Bibliography lists 3 sources.
Filename: KSsupChnEb2b2.rtf

Surveys and their Reliability
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A 9 page paper examining the reliability of surveys. The writer describes different types of popular surveys, gives examples, and attempts to determine how accurate they may or may not be. Bibliography cites 7 sources.
Filename: Surveys.wps

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