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Papers On Marketing & Consumer Behavior
Page 156 of 192

Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"
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5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
Filename: TLCMsMkt.rtf

Swiffer Marketing Analysis
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This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments on target market for the Swiffer products, marketing approaches, how the 4Ps can be seen in the campaign and the recall of the Sweep + Vac machine. Bibliography lists 5 sources.
Filename: PGswff.rtf

SWOT ANALYSIS - BEST BUY
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This 5-page paper provides a SWOT analysis on Best Buy, the big box electroncs superstore. Bibliography lists 5 sources.
Filename: MTswotbb.rtf

SWOT ANALYSIS -- CAPITOL RECORDS
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This 6-page paper is a SWOT analysis of Capitol Records and EMI, its owner, as well as an overview of trends in the recording industry. Bibliography lists 3 sources.
Filename: MTcapswo.rtf

SWOT ANALYSIS -- TRIBUNE COMPANY
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This 3-page paper provides a SWOT analysis (strength, weakness, opportunity and strength) of the Tribune Company. Bibliography lists 1 source.
Filename: MTswotri.rtf

SWOT Analysis of Payless ShoeSource
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A 4 page paper providing a SWOT analysis of this company. As the nation's leading shoe retailer, Payless obviously has done many things right in the past. There are indications that it is planning well for the future, even if that planning and attention has been delayed in the past. The overall pall on retail in general promises to be problematic for Payless, however, as it does for all other retailers. Bibliography lists 6 sources.
Filename: KSmgmtPayles.rtf

SWOT ANALYSIS: PATUXENT BUSINESS PARK
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This 5-page paper provides a SWOT analysis for the Patuxent Business Park, the soon-to-be constructed business park located in Calvert County in Lusby, Maryland. Bibliography lists 3 sources.
Filename: MTpaswot.rtf

Taking Aim at Wal-Mart
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A 3 page paper discussing public relations issues before Wal-Mart in the face of discrimination charges. Discrimination can be difficult to prove, but Wal-Mart’s employment of fewer African Americans and many fewer Latinos than make up the US population is a matter of Wal-Mart’s own record. Its predatory actions in small towns are recorded and proved by others. Wal-Mart has been getting away with its weak defenses, largely because its detractors and accusers are fragmented and disorganized. It needs to create and implement solid programs to increase diversity and contribute to local communities, however. Examination of Wal-Mart’s employment of African Americans and Hispanic Americans, and its record of pricing behavior in small towns will be enough to negate any other current Wal-Mart defense that the company cannot quantify. Bibliography lists 6 sources.
Filename: KSwalMrtTarget.rtf

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