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Papers On Marketing & Consumer Behavior
Page 159 of 192

TEXTRON AND IMAGE BUILDING
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This paper focuses on the image-building and brand awareness techniques used by Textron, Inc. and Textron, Financial. While Textron does not market itself in the "conventional" way, through various acquisitions and other methods, it has maintained a strong brand identity in the many markets this company services. Bibliograpy lists 5 sources.
Filename: MTtextro.rtf

The 22 Immutable Laws of Branding
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This 10 page paper is a chapter-by-chapter review of the book "The 22 Immutable Laws of Branding" and the principles it explores. Bibliography lists 1 source.
Filename: HV22Laws.rtf

The 4 P’s for L’Oreal Elvive
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This 8 page paper considers the 4 P’s; product, price placement and promotion and how they relate to L’Oreal Elvive in Italy by looking at the marketing and industry conditions in which they need to compete. Reference is also made to the 4 C’s. The bibliography cites 10 sources.
Filename: TElore4p.rtf

THE ACOUNTABILITY DEBATE
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This 5 page paper discusses the changing role of the auditor and the ways in which public policies are changing to provide a system of accountability. Bibliography lists 7 sources.
Filename: MBaudit.rtf

The Advantages and Disadvantages of Telemarketing
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This 25 page paper provides an overview of the current literature related to the development of marketing strategies and the integration of telemarketing as a component of modern business operations. This paper integrates some perspectives on the use of telemarketing, both from a business standpoint and through an assessment of consumer views of telemarketing. Bibliography lists 20 sources.
Filename: MHTelema.rtf

The Advent of the Mini and Smart Cars
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This 6 page paper examines the new trend towards tiny cars. The Smart car is discussed as well as the new mini vehicles like the Mini Cooper. The types are compared and contrasted. Bibliography lists 10 sources.
Filename: SA505car.rtf

The Beer Market; Television Advertising
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This 6 page paper considers the beer market, with a brief history the paper goes on to look at the way in which advertising on television influences the purchase of the product. The paper focuses on Budweiser, using examples form actual television advertising campaigns. The bibliography cites 7 sources.
Filename: TEbudwes.wps

The Benefits and Dangers of Using Personalities to Promote a Brand
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There are many examples of celebrities endorsing or taking part in marketing for goods or services. From Henry Cooper promoting Brut, to Jamie Oliver promoting Sainsbury’s and Carol Vordeman promoting secured loans the practice is widespread. This 11 page paper looks how and why famous personalities are used in marketing and the benefits along with the dangers. The paper cites numerous examples to illustrate points raised. The bibliography cites 15 sources.
Filename: TEpersonb.rtf

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