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Papers On Marketing & Consumer Behavior
Page 160 of 192

The Best Of Sales
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A 4 page paper on selling and sales techniques. Creativity is the fun of sales; customer service provides the satisfaction. But the one outstanding feature of a successful salesman of integrity is his absolute honesty about his product. Bibliography lists 4 sources.
Filename: Bestsale.rtf

The Beverage Industry
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This 20 page paper is an in-depth industry analysis of the carbonated soft drinks market in the United States, looking at it in the context of the beverage market as a whole. The paper includes a discussion on the general industry background, and sections that examine the dominant economic features, the industry using Porters Five Forces model the divers for change, including as PEST analysis, a discussion on the top three companies; Coca Cola and the Coke brand. PepsiCo and the Pepsi and Mountain Dew Brand and Cadbury Schweppes and the Dr Pepper brand, and how they compete, key success factors and an assessment of the industry’s long term prospects. The bibliography cites 13 sources.
Filename: TEcarbsoft.rtf

The Biltmore Hotel
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A 4 page paper discussing the background, history and marketing focus of the Biltmore Hotel in Coral Gables, Florida. Built as a luxury hotel in 1926, the hotel served as a VA hospital for a generation and stood empty for another decade. Renovations since 1983 have returned the hotel to its original splendor, and it now is one of the leading luxury hotels in the country. Bibliography lists 8 sources.
Filename: KShotelBiltmore.rtf

The British Retail Market
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This 7 page paper looks at the British retail market to consider the decision that retailer may find themselves faced with. To illustrate this two case studies are used; Marks and Spencer's and Harvey Nichol's. The past and future strategies are considered along with the possible outcomes. The bibliography cites 6 sources.
Filename: TEbriret.wps

The Business Cycle and Consumer Confidence
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A 3 page paper discussing the macroeconomic concepts of economic expansion and the role of consumer confidence. The national economy is continuing to register unexpected growth, despite several years of predictions that it must slow sometime. Federal Reserve Board Chairman reports that although the economy is 'sparkling,' there still are some ominous events unfolding. It will be continued consumer confidence that prevents recession despite the effects of the Asian currency crisis and faltering emerging markets abroad. Bibliography lists 5 sources.
Filename: KSecon.doc

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth
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A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Filename: PPadTelevisionViewing.rtf

The Cell Phone Market in the United States
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This is an 8 page paper which discuss the cell phone market in the United States. The bibliography has 7 sources.
Filename: JHCell.rtf

The Challenge of Sales -- Interview with a Salesman
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This 5 page report discusses sales from the perspective of a salesman. Mike Justice has been one of the most dreaded of all types of salesmen -- an insurance salesman -- for nearly 12 years. He says he is not so much in the profession of selling as he is the profession of problem-solving. This report addresses sales challenges and the ways in which sales will change in the next few years. Bibliography lists 4 sources.
Filename: BWsales5.rtf

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