term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 161 of 192

The Communications Professional
[ send me this paper ]
This 3 page paper considers some of the aspects seen in the job of a communications professional. The paper considers the need to communicate effectively by understanding the message, the audience and how they need to make sure then message is received correctly by the target audience. The bibliography cites 4 sources.
Filename: TEcomprof1.rtf

The Continued Impact of Increased Global Connectedness
[ send me this paper ]
This 30 page paper provides an overview of a study of globalization and the impacts of global connectedness. Bibliography lists 25 sources.
Filename: MHGlob66.rtf

The Customer's Perception of Customer Service
[ send me this paper ]
A 10 page paper discussing the dichotomy that often exists between the organization's perception of its service to customers and the customer's view. The bottom line is that it makes little difference how the organization would describe its customer satisfaction efforts, when all that matters is how customers would describe them. Dell Computer and McDonald's (and many others) can congratulate themselves and their employees on internal efforts on the parts of both management and workers to serve the customer as they believe the customer should be served. Unless the customer shares the same perception, however, such internal activities are merely exercises in narcissism. Bibliography lists 8 sources.
Filename: KSmkCusSer.wps

The Decision Making Process; The Leisure Industry
[ send me this paper ]
This 5 page paper looks at how the consumer makes purchase decision when it comes to the leisure industry. The paper considers different influences such as logical choice and emotional response, examining how these combine with the models of category based decision making and piecemeal decisions when the consumer makes a choice. A holiday company is used to illustrate the points raised by presenting the student with easy to understand examples. The bibliography cites 8 sources.
Filename: TEcondis.rtf

The Decision to Make or Buy
[ send me this paper ]
This 7 page paper considers the advantages and disadvantages of the decision of businesses to buy in products or services, or to make and provide these for themselves. The paper using the example of a marketing project, but the principles can be applied to any industry or sector. The bibliography cites 7 sources.
Filename: TEbuyout.wps

The Decreasing Importance Of Brand Specificity In Product Marketing
[ send me this paper ]
7 pages in length. In the modern world, brands are a key part of how individuals define themselves and their relationships with one another. The old, rigid barriers are disappearing - class and rank; blue collar and white collar; council tenant and home owner; employee and housewife. More and more people are simply becoming consumers, with tastes, lifestyles and aspirations that are very different. Marketing departments are taking notice of this drastically changing consumer landscape and are effectively modifying their approaches to fit a decidedly broader spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; however, the writer discusses how it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers. Bibliography lists 6 sources.
Filename: TLCBrand.wps

The Determinants of Consumer Behavior
[ send me this paper ]
7 pages in length. Most consumers are not going to spend a lot of time on research. They simply ask why a previous outcome was unsatisfying and whether it could happen again. This paper gives a look at some of the types of consumer behavior and what the causes are. Bibliography lists 6 sources.
Filename: JGAcnbhv.wps

The Detrimental Effects of Using Sex to Sell
[ send me this paper ]
This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.
Filename: SA538sex.rtf

Page 161 of 192
<< more 157 158 159 160 161 162 163 164 165 166 167 168 169 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!