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Papers On Marketing & Consumer Behavior
Page 162 of 192

The Development of Marketing Theory
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This 12 page paper considers a quote that argues marketing theory has only become prominent in recent years. To explore this historical marketing is considered with examples that show an in-depth understanding of marketing needs, before the more recent development of marketing theory are considered. This includes the contributions made by many theorists into until they become unified models. The bibliography cites 22 sources.
Filename: TEmarthe.rtf

The Development of the Internet and AOL
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This 14 page paper is divided into two section, the first considers the development of the internet and its use, the second looks at how the development of AOL can be seen to mirror that development and exist in a symbiotic relationship. The analysis of AOL looks at the company history and the way that it has gained is current dominant position. The bibliography cites 13 sources.
Filename: TEaol001.wps

The Development of the Marketing Mix; How Relevant is Borden's Theory Today?
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This 7 page paper discuss the relevance of Borden's original marketing mix to marketing management to-day and identify what developments have taken place, such as the 4 P's model, together with the application of the marketing mix in real life and how the marketing mix has emerged. The bibliography cites 9 sources.
Filename: TEmarkmixd.rtf

The Differences of Marketing Tangible and Intangible Goods
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This 6 page paper considers the differences and similarities in the marketing of tangible and intangible goods. The paper uses detergent and financial services as examples used to explore the theoretical and practical differences. The bibliography cites 4 sources.
Filename: TEintanb.rtf

The Disposable Diaper Market in Turkey
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A 4 page paper assessing prospects for the disposable diaper market in Turkey. Modern Turkey is a blend of old and new, with a traditional and ancient social culture but striving diligently to build a modern economy that can hold its own on a global scale. Turkey may hold less promise for growth than other markets where per capita income is higher, but it continually seeks a developed economy. As it continues its growth to that place, its disposable diaper market should grow as well. Bibliography lists 7 sources.
Filename: KSmktDiapTurkey.rtf

The Economy And Retail Sales
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A 3 page paper that discusses the affect the economy has on retail sales. Data are provided. Bibliography lists 3 sources.
Filename: PGecsal.wps

The Effectiveness Of Airline Frequent Flyer Programs
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8 pages in length. The writer discusses several aspects of Frequent Flyer Programs, including maintenance cost, the best programs, customer loyalty and marketing. Bibliography lists 10 sources.
Filename: TLC_FFP.wps

The Effects Of Background Vs. Foreground Music In Retail Stores
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In this 2 page essay, the writer reviews an article documenting the subliminal differences and behavioral outcomes for/of those exposed to such while shopping in retail stores. It is argued that while background music is known to have a greater effect, type of music also plays a role with regard to customer demographics and preferences. No Bibliography.
Filename: Storemus.wps

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