term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 163 of 192

The Effects of September 11, 2001 on the Tourism Industry:
[ send me this paper ]
This 5 page paper looks at the events of September 11, 2001 and how those events have impacted the tourism industry. Specifically, this paper concludes that the tourism industry was devestated but that a recovery is clear and evident. Bibliography lists 10 sources.
Filename: GSTourim.rtf

The Effects of the New Technology on the Hospitality Industry
[ send me this paper ]
5 pages in length. In today's hospitality industry one would be hard-pressed to find another world which is so impacted by technology. With new software innovations and the internet, including online websites that allow travellers to quote their own prices and book their own trips, the industry remains in a state of flux. Nobody knows where it will all end, and who will be left holding the bag - but one thing is for sure, the consumer is seeing more and more discounts within the industry due to the vast amount of competition created by the Internet. Bibliography lists 7 sources.
Filename: JGAhspty.wps

THE ENTRANCE OF ORKIN INTO AUSTRALIA
[ send me this paper ]
This 7-page paper provides an overview and suggestions on how Orkin, the pest control company, can enter into Australia. Bibliography lists 2 sources.
Filename: MTorkaus.rtf

The Ethics of RJ Reynolds’ “Uptown” and “Dakota” Brands
[ send me this paper ]
A 5 page paper. In 1990, R.J. Reynolds Industries Inc. gained 58 percent of its income from the tobacco market. The company was maligned for its plans to market two new brands to narrowly-targeted segments of the US population, namely Black Americans and low-income, poorly educated women. The purpose here is to explore the ethics of the efforts. Bibliography lists 4 sources.
Filename: KSbusEthTob.rtf

The Euro's Effect on Marketing
[ send me this paper ]
A 9 page paper discussing anticipated marketing effects of euro circulation on a British cheese producer. When the euro replaces the national currencies of member states beginning January 1, 2002, there will be a two-month period in which retailers will be required to operate in both euros and the national currency. After that, only euros will be legal tender. UK companies have an opportunity to promote their products in a positive light during this time and in the months preceding it. Because the UK will not be adopting the euro, UK companies face fewer conversion issues. The paper includes a discussion of effects on the marketing mix, the four Ps. Bibliography lists 10 sources.
Filename: KSeuro2002.wps

The Failure of Segway
[ send me this paper ]
This 5 page paper looks at the case of the Segway Human Transporter and considers why it has not yet been a commercial success and the market remains limited. The paper looks at issues such as the failure of the product to meet perceived needs, the product adoption process and other influencing factors. The bibliography cites 6 sources.
Filename: TEsegway.rtf

The Fashion Industry's Life Cycle Position
[ send me this paper ]
A 4 page paper discussing the place of women's apparel on the industry life cycle curve. Every product and industry can be fitted onto the life cycle curve, characterized by development, introduction, growth, maturity and decline. There is no question that women's apparel lies mostly in the maturity phase of the industry life cycle. Though some factors appear to enter the decline phase, it is difficult to conceive of the industry fully and permanently in that final phase. Commodities could become the norm in the future, but true obsolescence is unthinkable. Bibliography lists 5 sources.
Filename: KSmgmtIndLC.rtf

The Four Ps of Marketing
[ send me this paper ]
A 5 page paper discussing each of the "four Ps" of the marketing mix: product, price, place and promotion. Neither of the four Ps can stand alone in contributing to the success of a product, at least not on a long-term basis. Each, however, can contribute to the product's success and profitability for the producer. Each of the four Ps needs to be addressed and managed as a valuable contributor to the product's - and the company's - long term success. Bibliography lists 4 sources.
Filename: KS-4Ps.wps

Page 163 of 192
<< more 157 158 159 160 161 162 163 164 165 166 167 168 169 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!