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Papers On Marketing & Consumer Behavior
Page 164 of 192

The Frozen Dessert Market
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This 7 page paper looks at the market structure and performance of the frozen dessert industry. The industry is examined in terms of product structure, levels of competition and general trends. The writer explains how these may be reflected in the determination of price. The bibliography cites 8 sources.
Filename: TEfrozen.rtf

The Future of Starbucks
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9 pages. Starbucks wants to expand into the UK and this business paper explains some of the strategies the company will need to take to do just that. Using Ansoff's Matrix, SWOT analysis and other business plans Starbucks should be able to make a formidable impact in the UK. Bibliography lists 6 sources.
Filename: JGAstarb.rtf

The Future Of Television Advertising
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This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.
Filename: TETFfuture.rtf

The German Beer Market
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This 6 page paper examines the beer market in Germany. The paper consider the overall market size and trends, the influences on the market, the consumer behaviour and consumer attitudes. The bibliography cites 6 sources.
Filename: TEbeerge.rtf

The Global Marketing Strategies of Forte Hotel Group
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This 14 page paper provides an overview of Forte Hotels new marketing strategy, with a focus on the use of global branding and the development of international business and international leisure segments. Bibliography lists 10 sources.
Filename: MHFortes.wps

The Great British Pub; Theme Pubs and Beyond
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This 5 page paper considers how the traditional British pub developed and how the theme pub has become more important. The writer gives a brief history that considers the role of the pub which explains the rise of the theme pub. The final part of the paper consider what the future may hold for theme pubs and the British pub trade in general. The bibliography cites 10 sources.
Filename: TEpubs01.rtf

The Growing Trend of Chinese Tourism
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A 10 page paper detailing the increase in Chinese tourism which the world has witnessed in the past two decades. Supplementing the text with six charts, graphs and tables detailing the statistics of this trend, the author supports the contention that while practically unheard of at the beginning of the twentieth century, China now serves as a point of origin for a considerable proportion of the world’s tourist trade. Bibliography lists 11 sources.
Filename: PPchnTou.rtf

The Hair Care Market in Italy
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This 8 page paper considers the position of L’Oreal Elsive (Elvive) in Italy and undertakes a situation analysis of the market and the industry in that country including macro and micro conditions. The paper then conducts a SWOT analysis based on the company in these market conditions. The bibliography cites 10 sources.
Filename: TEithair.rtf

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