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Papers On Marketing & Consumer Behavior
Page 165 of 192

The Health Club Industry
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A 10 page paper leading with an analysis of the health club industry and ending with excerpts of a sample business plan for a health club located in a city of 400,000 with a high-percentage population of professional and white-collar workers. Formerly only the realm of those seeking to improve their appearance, the health club of today is striving to be just that—a true health club. New clients admitting their presence is only in response to an effort to 'look better' of course are accepted, but most responsible health clubs attempt to steer them more toward the benefits of improved health. Bibliography lists seven sources.
Filename: Healthcl.wps

The High Cost of Auto Insurance in Alberta, Canada:
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This 9 page paper examines the reasons why auto insurance is so outrageously high in Alberta, Canada. Furthermore, this paper proposes solutions and examines what role the government is taking in this matter. Bibliography lists 7 sources.
Filename: GSAutoIn.rtf

The History of the Department Store
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A 6 page discussion of the advent of the department store in consumer culture. Making their advent in the mid 1800s these stores would change the way stores marketed goods and the way consumers shopped for them. This paper discusses store geography, design, and labor considerations, particularly in regard to women. Bibliography lists 1 source.
Filename: PPdptStr.rtf

The Hotel Industry in Canada
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This 8 page paper examines the Canadian hotel industry using Porters Five Forces as a framework for the analysis. The paper defines the industry, looks at the threat from potential new entrants, the influence of substitutes, the pressures and leverage of suppliers and buyers and the rivalry. The bibliography cites 9 sources.
Filename: TEhotelca.rtf

The IBM - Lenova Merger
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A 3 page paper answering 3 questions about IBM's sale of all but 13.4 percent of its PC business to China-based Lenovo in 2005. The merged entity will be headquartered in New York to enhance its image as a global company and will target both consumers and business. Bibliography lists 2 sources.
Filename: KSintlBiIBMLeno.rtf

The Ice Cream Market in Europe
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This 8 page paper consider the ice cream market in Europe and consider how the three main competitors, Unilever, owner of Birds Eye Walls, Mars and Nestle all compete with each other. The bibliography cites 11 sources.
Filename: TEiceceu.rtf

The Ice Cream Wars: A Comparison of Two Brands
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This 3 page paper compares the marketing techniques of Ben and Jerry's and Haagen-Daz ice creams. These companies market to vastly different groups, and both techniques are working for their respective companies. Why is this done, and how do they do it? That is the topic herein. Bibliography lists ten sources.
Filename: JGAcream.wps

The Impact of Branding on Market Segmentation
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This 6 page paper consider the way in which branding increases market segmentation. The paper gives a general overview of the way that branding works and how it can be seen as differentiating products to create and reinforce market segmentation. The bibliography cites 8 sources.
Filename: TEbrandg.wps

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