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Papers On Marketing & Consumer Behavior
Page 166 of 192

The Impact of Economics and Technology on the Marketing of Fashion
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This 3 page paper considers the ways in which technology and economic conditions have impacted in the marketing of fashion. The paper considers how these macro factors well impact product development, advertising and general segment demand. The bibliography cites 4 sources.
Filename: TEfashn1.rtf

The Impact of Environmentally Friendly Products in Britain's Supermarkets
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This 7 page paper looks at changes in Britain's supermarkets inclusive of strict government regulations and industry standards. Environmentally friendly products are discussed in light of the expansion of the British supermarket and its impact on the society and the economy. Bibliography lists 5 sources.
Filename: SA019Env.rtf

The Impact of Family Structure on Tourism
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This 10 page paper considers the way that family structures and type influence the behaviour of tourists and what they want and well as the way that the tourism industry should use this information to determine the target market and then use that information to their advantage. Examples of attractions in the UK are used to illustrate points raised. The bibliography cites 10 sources.
Filename: TEfamtor.rtf

The Impact of Global Branding in a Small Town
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This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The benefits of a single standardized strategy is discusses along with the potential benefits of a strategy customized to local markets and the need way a global brand may need to compete with local products. The bibliography cites 4 sources.
Filename: TEglomarST.rtf

The Impact of Information Technology on Marketing
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This 8 page paper considers the way in which marketing is changing as a result of information technology. The paper focuses in the use of the internet and how models of marketing have been adapted to this faster moving and less constrained environment. The bibliography cites 7 sources.
Filename: TEITmark.rtf

The Impact of Macro Factors on Marketing Campaigns
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This 8 page paper considers the way that different macro factors may influence the development of marketing campaigns. Factors discuss include the economy, political and social issues, seasons and even the weather. Real life examples of how the factors impact on campaigns are given. The bibliography cites 8 sources.
Filename: TEmacrom.rtf

The Impact of Marketing on Children
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An 8 page paper that discusses the significance of marketing focused on children on the interdependent relationship between children as consumers and parents. The author utilizes a number of sources that represent the current trends of advertising representatives. Bibliography lists 6 sources.
Filename: Markchil.wps

THE IMPORTANCE OF AD AGENCIES IN PLOTTING STRATEGY
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This 4-page paper discusses the importance of advertising agencies when it comes to the development and planning of strategies for organizations. Bibliography lists 5 sources.
Filename: MTadagen.rtf

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