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Papers On Marketing & Consumer Behavior
Page 167 of 192

The Importance of Communication in Marketing
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This 14 page paper considers the importance of communication in marketing. By considering the way in which consumers make purchase decisions and applying them the communication models on marketing the paper shows the student hew a campaign may be carefully aimed at consumer groups in order to maximise the existing processes to the companies advantage. The paper uses a case study of Nokia to illustrate the points raised. The bibliography cites 13 sources.
Filename: TEmarcom.wps

The Importance of Communication in the Marketing Mix
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This 10 page paper argues that the most important factor in the marketing mix is that of communication. Using a range of companies to illustrate the points raised the paper considers why and how communication plays such as important role in the consumer decision making process and how this may be used as a tool by companies that understand the importance of communication. Issues discussed also include the changing structure of the retail environment, increased competition due to fewer barriers to trade and the way communication may seek to influence the decision making process. The bibliography cites 10 sources.
Filename: TEcmunct.rtf

The Importance of Marketing
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This 5 page paper defines marketing and then goes on to look at corporations as case studies. Three firms are discussed: Toys R Us, Amazon.com and Johnson & Johnson. Bibliography lists 5 sources.
Filename: SA548mkt.rtf

The Importance of Sales
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This 10 page paper looks at the importance of selling and examines some selling techniques. Different ways of selling are discussed including the use of 'feel felt found' and the importance of body language. Quality sales and quantity sales are also considered as are some basic rules that should apply to all salesmen as well as consideration being given to which [art of the sales process is the most important. The bibliography cites 5 sources.
Filename: TEsellin.wps

The Importance of Segmentation to UK Supermarkets
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Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done with numerous examples. The bibliography cites 4 sources.
Filename: TEsegsu1.rtf

The Importance of Segmenting Consumers in the Supermarket Sector
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This 7 page paper considers how important the role of segmenting is for supermarkets. The paper explains what is meant by segmenting and the value is can add, and then looks at different models that are used in the supermarket environment, such as that of Kelvin Lancaster and the value of buyer decision making models. The bibliography cites 5 sources.
Filename: TEsupseg.rtf

The Importance of Segments
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This 6 page paper Compares and Contrasts the processes of segmentation, targeting and positioning which could be applied to internet banking and marketing consultancy. The bibliography cites 10 sources.
Filename: TEsegmen.rtf

The Importance of the Marketing Mix
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This 12 page paper looks at what understanding and using the marketing mix is important. The paper considers the concept of marketing, the importance of segmentation and positioning, strategic marketing, differentiation, branding, how the consumer makes a buying decision and the impact of factors such as price and pricing strategy along with ethics. The bibliography cites 8 sources.
Filename: TEmargen.rtf

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