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Papers On Marketing & Consumer Behavior
Page 168 of 192

The Importance of the Marketing Mix
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This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company that successfully uses all elements of the marketing mix. Other examples are also cited. The bibliography cites 14 sources.
Filename: TEmarmix.rtf

The Important of Giving Customers Clues
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This 3 page paper looks at how and why clues are important to customers when they are purchasing a service rather than a tangible good. The paper outlines what is meant by a 'clue', the types of clues service organizations use and why they can be very important. The bibliography cites 1 source.
Filename: TEcluesc.rtf

The Important Role Of Services Marketing
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20 pages in length. The importance of services marketing has come to redefine the way in which the global economy operates, clearly illustrated with the knowledge that services account for approximately three-fourths of all developed nations' employment and GDP. Moreover, the ever-growing trend toward services-related employment has created a decidedly top heavy concentration of opportunities throughout these countries. As such, services marketing has become both a mainstay and significant presence in virtually all industries, inasmuch as there is hardly a sector of commerce that does not in some way require a level of customer satisfaction. Bibliography lists 16 sources.
Filename: TLCSrvcMrk.rtf

The Influence of Advertising on Consumption
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This 7 page paper looks at the role of advertising and how it may influence the overall consumption in the market. The paper looks at the ways in which consumption may happen and the influence that advertising has on the marketplace in general. After this there is consideration given to applying these theories to the tobacco industry to demonstrate their practical influence in the real world. The bibliography cites 6 sources.
Filename: TEadvtob.wps

The Influence of British Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s
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This is a 27 page paper discussing the influence of British fashion magazines on the British consumer society and their influences throughout history up and including the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today’s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. While researching the development of British fashion magazines within the last century, magazines such as Vogue, Elle and InStyle, initially showed that the focus of fashion magazines was women’s clothing and the models were portrayed as older elite women who replaced the dolls previously used. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, British fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. A recent study of focus groups’ opinions of images found in Vogue magazine found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more “realistic” than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events. Nevertheless, the continued popularity of fashion magazines and their continued focus on the Western and/or American entertainment industries as a source for fashion is considered as a reflection of societal cues and consumer behavior. Bibliography lists 26 sources.
Filename: TJinmag2.rtf

The Influence of Culture in International Marketing
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This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.
Filename: TEpepsicul.rtf

The Influence of Dining Preferences on Restaurant Choice
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This 11 page paper looks at dining behavior and how demographics affect restaurant choice. Several issues are discussed including the effects of age, ethnicity and leisure time. Bibliography lists 5 sources.
Filename: SA141din.rtf

The Influence of Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s
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This is a 27 page paper discussing the influence of fashion magazines throughout history on consumer society, culture and their status in the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today’s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. Initially the focus of fashion magazines was women’s clothing and the models were portrayed as older elite women who replaced the dolls previously used. Although women models replaced the dolls, there was no emphasis on the body of the woman. Men did not appear in advertisements and no close-ups were taken of the models. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. Models within fashions magazines, both men and women, are seen as the disturbingly images that continuously reflect not necessarily the expectations of society but the unreal and artificial world of the media. Studies in focus groups have found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more “realistic” than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events. Bibliography lists 17 sources.
Filename: TJinmag1.rtf

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