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Papers On Marketing & Consumer Behavior
Page 169 of 192

The Influence of Macro Factors on Marketing
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This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.
Filename: TEchildc.wps

The Influence of Market Segmentation
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An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.
Filename: KSmktgMktSeg.rtf

The Interaction Experience in a Restaurant
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This 8 page paper looks at how a restaurant manager may assess the service levels in term of interaction. The paper starts with an explanation of how service levels and the experience will be judged on the interaction and not only the physical aspects of the meal. The paper then looks at how primary research could be conducted using the SERVQUAL approach to assess areas of interaction that could be improved. The bibliography cites 14 sources.
Filename: TEinterestt.rtf

The International Beer Market
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This 4 page paper takes a look at the international beer market, with specific attention to Heineken and Anheuser Busch. Some statistics are provided. Bibliography lists 4 sources.
Filename: SA419Hei.rtf

The Interpretation of Corporate Social Responsibility in the UK Retail Industry
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This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by CSR, looks at the way it can observed in retail practices and uses examples from companies such as Tesco, Waitrose, The Body Shop and Marks and Spencer. The bibliography cites 15 sources.
Filename: TEretialcsr.rtf

The Limitations of Market Research
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This 6 page paper takes a look at market research with a particular emphasis on its limitations. Various aspects are discussed. Bibliography lists 6 sources.
Filename: SA202mkt.rtf

The Louis Vuitton Brand: A Study in Luxury
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8 pages in length. While the world is experiencing an economic downturn which is shrinking the overall market for brand-name products, the well-known international brands such as Louis Vuitton and Hermes still are enjoying their large percentage of sales. Since the end of the bubble economy, many of the leading international brands have built a reputation as being producers of high-quality goods. This paper examines what makes brand names have a certain popularity. Bibliography lists 5 sources.
Filename: JGAvuitn.wps

THE MARKETING AUDIT
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This 4-page paper presents an example of what a marketing audit is and what should be included in one. The paper also discusses several components (time lines, personnel) that are involved in putting together such an audit. Bibliography lists 1 source.
Filename: MTmaraud.rtf

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