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Papers On Marketing & Consumer Behavior
Page 170 of 192

The Marketing Concept
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This 12 page paper defines the marketing concept and goes into various marketing techniques and niches. Non profit and for profit organizations are discussed. Examples are provided. Bibliography lists 18 sources.
Filename: SA617mkt.rtf

The Marketing Consultant
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This 4 page paper reviews a chapter of a book on marketing constantly work, summarising the contents, considering the relevant to marketing constants and looking at what has been omitted. The bibliography cites 6 sources.
Filename: TEmarkcons.rtf

The Marketing Information System
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A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.
Filename: KSmktgInfoSys.rtf

The Marketing Mix - The 4Ps
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A 7 page paper. The 4Ps have been used as the standard of the marketing mix for decades. This paper discusses the theorists of the concepts of the marketing mix and the 4Ps and how each perceived the concepts. The 4Ps are identified and explained. The theoretical basis for this standard is also discussed. Bibliography lists 6 sources.
Filename: PGmkt4p.rtf

The Marketing of Cognac
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This 7 page paper looks at the marketing of cognac.General marketing of the product is discussed and PEST factors are considered. Two charts are included. Bibliography lists 7 sources.
Filename: SA214mkt.rtf

THE MARKETING OF ECOTOURISM
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This 6-page paper discusses a potential marketing plan for tourism, including product description, situational analysis, pricing strategies, distribution and promotional strategies. Bibliography lists 5 sources.
Filename: MTmarkec.rtf

The Marketing of Heineken
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This 10 page paper considers the Harvard Business School case of Heineken N.V. looking at aspects of international marketing as they apply to this company. The writer considers the way in which the product is limited by the requirements of the company in maintaining brand image and value and the way in with it is differentiated. The paper considers how markets may be broadened, including a suggesting for a new marketing campaign at the end of the paper. The bibliography cites 10 sources.
Filename: TEheinkn.rtf

The Marketing of New Films
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This 8 page paper considers the importance of marketing strategies in the positioning of new films within the American audience. This paper utilizes contemporary examples, including the Blair Witch Project, to understand the way in which technology and other marketing strategies have been implemented to link specific genre with marketing theories to determine the best position in a given audience. Bibliography lists 6 sources.
Filename: Mhfilmm_.wps

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