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Page 171 of 192

The Marketing of Sports
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26 pages. The industry of sports marketing as well as issues relating to the marketing of sports is the focus of this paper. This paper can easily be applied to any industry. Stated herein are the aims and purposes of the sports marketing industry, methodology, statement of results of different types of marketing in the sports industry as well as surveys, analysis and discussion which will help to provide the student with ample summary and recommendations as to the best way to use marketing to promote sports and sporting centers. Bibliography lists 10 sources.
Filename: JGAspmkt.rtf

The Marketing of Swatch and G-Shock
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This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing the brands. The bibliography cites 9 sources.
Filename: TEswatch.rtf

The Marketing of the iMac Computer
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This 15 page paper demonstrates how the advent of the Internet affects the promotional mix. The iMac is the focus of the investigation. The paper looks at how the iMac has been marketed and how its promotion has been affected by the Internet. Bibliography lists 10 sources.
Filename: SA303Mac.rtf

The Marketing of Tide Detergent as Something More than Soap
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This 4 page paper examines Proctor and Gamble and its cash cow, Tide. The marketing of the product is discussed in marketing terms. Bibliography lists 7 sources.
Filename: SA635Tde.rtf

The Marketing Strength of Classical Conditioning
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This 6 page report discusses the relationship between classical conditioning (or “Pavlovian” conditioning) in the marketing mix. The concept of classical conditioning has been debated for decades and has been thought of as either a type of learning that requires a low amount of effort on the part of the learner or a complicated operation that requires thinking on the part of the targeted individual and an understanding of the connections that exist between a particular product and the images associated with it. As a result, it is an important consideration for any organization’s marketing manager in how a product is presented, with what emphasis, and with which type of imagery. Bibliography lists 8 sources.
Filename: BWmktcnd.wps

The Marketing Targets of Mobile Phone Companies in The Middle East
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This 7 page paper looks at how the mobile telephone market, focuses on the Middle East and the United Arab Emirates (UAE). The paper looks at the history of the two main competitors, Nokia and Ericsson and consider how Nokia has managed to gain the dominate position with its’ market focuses and marketing. The bibliography cites 5 sources.
Filename: TEmobtel.rtf

The Media and the Political Economy
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This 5 page paper looks at the relationship between the mainstream press and the political economy. Two examples --the 2000 presidential election and the promotion of violence by media-- are each discussed at length. Bibliography lists 2 sources.
Filename: SA046Med.wps

The Mixed Messages found in Articles from Current Issues of “In Style” Magazine
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This is a 3 page paper discussing articles found in consecutive issues of In Style magazine. When reading a number of consecutively published issues of In Style magazine, readers quickly become accustomed to the many mixed messages, use of language and images which are portrayed in some of the articles. Largely, the magazine is a fashion and beauty magazine; the main aspects which no doubt attract readers interested in fashion and beauty. Throughout the issues however, there are some mixed messages which seem to indicate that attractive components in women also include those beyond beauty and fashion. While some articles state that women with confidence and “fascinating minds” may be good role models for the readers, largely the magazine focuses on beauty tips which are able to conceal “flaws” in women. While this may be disconcerting to anyone who may be reading the magazine in hopes of a realistic portrayal of women, the letters and opinions printed in the magazine received from the readers actually reflect a reading audience which is satisfied with its scope. Bibliography lists 4 sources.
Filename: TJpubmg1.rtf

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