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Papers On Marketing & Consumer Behavior
Page 172 of 192

The Modern Marketer’s Jurisdiction: Social Welfare, the Environment, and Animal Rights
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A 5 page overview of the many considerations which face the modern marketer in regard to balancing company profitability with social welfare, environmental, and animal rights concerns. Bibliography lists 6 sources. Not only must the marketer address these aspects in their marketing presentations they must somehow manage to convey the fact that their product or products either has no adverse impact, or actually benefits, these considerations. Bibliography lists 6 sources.
Filename: PPbusEt2.rtf

The Naked Society by Vance Packard
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A 9 page paper which analyzes The Naked Society by Vance Packard and examines privacy issues today in society Bibliography lists 3 additional sources.
Filename: RAnakes.rtf

The New “FatiG” Clothing Line
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A 4 page paper describing a new clothing line. The paper provides a logo and catch phrase for the new business, as well as biographical information about the designer and demographic characteristics of the target customer. The new logo and catch phrase are at the top of each page. Bibliography lists 2 sources.
Filename: KSmktgFatiG.rtf

The Nike Brand
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A 4 page paper discussing personal reaction to the Nike brand. Many called for action from Nike a few years ago regarding sweatshop accusations against the company. Nike’s initial reaction was to ignore these actual and potential customers. The company did eventually respond, but it was in the manner of too little, too late. This appears to be a common pattern among those organizations that develop an arrogance toward their customers and an attitude that they can take any action they please, with impunity. The “cultural values” that Nike seeks to convey are hard work and dedication to a cause, but all it invokes in the writer is the desire to spend a fraction of the cost of Nike shoes for a no-brand version that may well be of higher quality. Bibliography lists 2 sources.
Filename: KSnikeBrand.rtf

The Origin and Impact of Mass Consumerism
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This 10 page paper considers how sociologists explain the origin and impact of mass consumerism. The paper considers the relationship with capitalism and marketing, issues of popular and mass culture along with the manifestation of mass consumerism in modern life. The bibliography cites 20 sources.
Filename: TEmascon.rtf

The Parrot Place Marketing Plan
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A 12 page marketing plan for the sale of species of large parrots, domestically bred and home-, rather than store-, raised. The paper includes sections headed Situation Analysis, Background, Marketing, External Issues, Regulatory Issues, Goals and Objectives and Marketing Strategy. Sales of the larger tropical parrots has now surpassed that of cats to make these birds the number two selling pet class in the United States today, but corruption is rampant in the industry. Smuggling of exotic wildlife is second only to the smuggling of illicit drugs in estimated 'street value,' and it has the effect of decimating wild populations of these amazing creatures, some of which are listed as endangered worldwide. The Parrot Place offers accountability and guarantee of domestic breeding, supplying the growing market while at the same time protecting wild populations. Bibliography lists seven references.
Filename: Parrot.wps

The Perception of Ethics in Marketing
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This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.
Filename: TEethicmark.rtf

The Pharmaceutical Industry and Political Influence in the United States
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This is a 5 page paper discussing the pharmaceutical brand-name industry and its political influence in the U.S. The brand-name pharmaceutical industry in the United States has a great deal of influence over the legislation which controls the drug industry in the U.S. In addition, there is a great deal of political influence on the pharmaceutical industry as many of those lobbying for support of the desires of the drug industry are former members of Congress and people who have previously worked for the federal government from both parties. Critics call the relationship between the drug industry and Washington politicians “a revolving door” and so far this relationship has maintained the steadfast control the drug companies have over any cost saving measures to the public. The drug companies who consistent have the largest percent profit margin over any other industry in the U.S. are primarily opposed to any legislation which would decrease this annual profit and are specifically opposed to any actions which would allow the Medicare benefit program to have a federal price control system; to any legislation which further opens the industry to generic competition; and to legislation which would allow for the re-importing of U.S. manufactured and FDA-approved drugs from Canada at a considerably lower price – all areas the drug industry has successfully controlled with political support. Bibliography lists 4 sources.
Filename: TJpharm1.rtf

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