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Papers On Marketing & Consumer Behavior
Page 173 of 192
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The Popularity of the SUV
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This 5 page paper takes the position that SUVs are impractical and will eventually fade from popularity. Ross Laver's 1997 editorial on the subject is used as a springboard for discussion. Bibliography lists 3 sources.
Filename: SA132SUV.rtf
The Potential for a Designer Children's Clothes Business in the UK
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This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and predictions for the market. The supply chain is considered and the marketing mix issues are also discussed. The bibliography cites 7 sources.
Filename: TEchildclth.rtf
The Power of the Attention Owner
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This 3 page paper discusses the quote "In an age of information overload, people's attention becomes precious. Power shifts from media owner to attention owner". The bibliography cites 3 sources.
Filename: TEattento.rtf
The Pricing of Personal Computers
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This 6 page paper looks at pricing and compares pricing of computers among several retailers. Different types of retailers are discussed as well as web sites. Bibliography lists 5 sources.
Filename: SA303PC.rtf
The Problem With Cause Related Marketing (CRM)
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This 3 page paper argues that CRM is not beneficial to companies. The concept is defined and explored. Many examples are given.
Bibliography lists 2 sources.
Filename: SA341CRM.rtf
The Problems at Sainsbury's
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This 25 page paper looks at an issue facing the management of Sainsbury's, a UK supermarket, The firm is loosing market share and the profit levels are lower than a few years previously. The paper gives an introduction which defines the problems and give aims and objectives for the research, then performs an in-depth literature review. The review looks at the firm and the way it competes and then assesses the way firms can gain customers and keep them, creating loyalty. Primary research is then simulated with the findings reported and recommendations made. The bibliography cites 20 sources.
Filename: TEprobsains.rtf
The Process of Product Innovation
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A 6 page paper which discusses various aspects of the process of product innovation, focusing on the importance of strategy, structure and culture. Examples are given to help define their importance in the process of product innovation. Bibliography lists 4 sources.
Filename: RAprinno.wps
The Product Lifecycle
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This 6 page paper considers a product lifecycle from development and market introduction through the growth and maturity and finally to decline. The illustrate the cycle the writer uses an example of a product that is currently in the mature stage; the microwave oven. Using this example the development is traced from the development of the initial product to the current stage by explain each stage of the development. The bibliography cites 10 sources.
Filename: TElifecy.wps
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