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Papers On Marketing & Consumer Behavior
Page 175 of 192

The Reflection of Attitude And Values In Marketing Campaigns
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This 9 page paper looks at how companies can market themselves in very differing way yet still attempt to give the same message. To demonstrate this the paper considers two UK companies which operate in the same sector to similar consumer groups; The Body Shop and Boots the Chemist. Their individual marketing strategies are analysed and a SWOT analysis conducted before they are compared. The bibliography cites 4 sources.
Filename: TEbodsbt.wps

The Relationship Between Business and the Consumer in the E-commerce Generation
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This 80 page paper considers the relationship between business and consumers in the e-commerce generation. This paper considers the theoretical and practical factors that shape the centrality of e-commerce in many cultures, but also considers the issues related to defining e-commerce and the business/consumer relationships in Asian countries. Bibliography lists 30 sources.
Filename: MHecom3.wps

The Rent to Own Furniture Industry
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5 pages. The purpose of this paper is to analyze the rent to own and rent to rent furniture industry. Citing the big three in the industry, as well as their methods of channel distribution, this paper will research the total estimated sales volume of the channel, the target market of the channel, as well as other pertinent information. Bibliography lists 4 sources.
Filename: JGAfurnr.wps

The Result of Advertising by BT Broadband
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5 pages. This paper focuses on BT Broadband and their mass marketing techniques. Does this type of consumer marketing help or hurt the industry? By reading the paper the student will understand the various ways that mass marketing can actually hurt the consumer market more than help it. Bibliography lists 3 sources.
Filename: JGAbtbnd.rtf

The Retailing of Cognac
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This 9 page paper provides an overview of cognac and the marketing of the product. Competitors are named. The Four P's are discussed in depth. Three charts are included. Bibliography lists 7 sources.
Filename: SA214Cog.rtf

THE RIGHT-TO-WORK LAWS; BENEFICIAL OR DESTRUCTIVE?
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This 15 page paper examining the pros and cons of “right-to-work” amendments currently in place in 22 states. The paper draws from the “right-to-work” referendum that took place in Oklahoma during September, 2001, and proceeds to discuss the pros and cons of this controversial law, which make it illegal to require employees to join labor unions (or to pay for representation) as a condition of employment. Bibliography lists 11 sources.
Filename: Mtrtwlaw.rtf

The Role of Advertising and Controversies Surrounding it
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6 pages in length. The role of advertising for an organization is much more vast than one might imagine. It is supposed by many that all one needs to succeed in business is to provide a product or service to the public at a fair price. But with the competition in today's society we find that there is much more to a business than mere customer service. This paper explores the importance of the correct advertising and how it can promote or destroy a business. Bibliography lists 6 sources.
Filename: JGAadtze.wps

THE ROLE OF CUSTOMER SERVICE IN A COMPETITIVE STRATEGY
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This 5-page paper discusses the role of customer service in a business' competitive strategy. Bibliography lists 5 sources.
Filename: MTcocost.rtf

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