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Papers On Marketing & Consumer Behavior
Page 176 of 192

The Role of Market Research
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This 9 page paper considers the role that market research can play in starting up or developing a small business. The paper gives and example questionnaire designed to identify a market, existing competition and unsatisfied segments of that market. The paper then goes on to demonstrate the applications of these lesson with real cases. The bibliography cites 10 sources.
Filename: TEmarque.wps

The Role of Marketing
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This 5 page paper considers how marketing is a function of business that is also tied in with goal setting, budgeting and strategic planning. The paper explained in easy to understand terms how marketing budgets are set and should be used and how they will fit in strategically with the aims and targets of the company. The bibliography cites 4 sources.
Filename: TErolema.wps

The Role of Public Relations to an Organization’s Reputation
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12 pages in length. 12 pages in length. A well-written paper that examines the concept of reputation and its utility in explaining the role and scope of public relations, as well as the ethics of public relations. It is supposed by many that all one needs to succeed in business is to provide a product or service to the public at a fair price. But with the competition in today’s society we find that there is much more to a business than mere customer service. Bibliography lists 10 sources.
Filename: JGApbrel.rtf

The Role of the Internet in Business and Marketing
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This 3 page paper focuses on marketing and how the Internet can facilitate sales and marketing. The auto industry is used as one example. Bibliography lists 3 sources.
Filename: SA413I.rtf

The Roles of Needs, Wants, and Desires in Understanding Consumer Behavior
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This 11 page report discusses the needs, wants, and desires that are being acted upon when the average consumer purchases an item. It is of the greatest importance that an organization develop a thorough understanding of what motivates consumer behavior and how that organization’s service or product can respond. Purchases of virtually any product are not necessarily about the item or service purchased. Of far greater interest to the consumer are the costs, the utility, and the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connected to the purchases of everything from cars to handbags. Bibliography lists 6 sources.
Filename: BWconsbe.wps

The Roles of Price, Performance and Expectations When Marketing Services
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This 4 page paper critically evaluates the roles of price, performance and expectations in determining satisfaction when purchasing services rather than tangible products. The bibliography cites 6 sources.
Filename: TEsermark.rtf

The Shift to Public Relations and Sales Promotions
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8 pages in length. Marketing organizations are now using more of a public relations and sales promotional mix rather than the above the line advertising which use to be more common. This paper will take a critical look at this recent shift within the marketing communications mix, using contemporary examples to illustrate the argument. Bibliography lists 21 sources.
Filename: JGAprads.wps

The State of the Rubber Tire Industry
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This 5 page paper provides an overview of the industry after the problems it encountered due to the Firestone debacle. Firestone/Bridgestone is highlighted. An abstract is included. Bibliography lists 5 sources.
Filename: SA046tir.wps

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