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Papers On Marketing & Consumer Behavior
Page 177 of 192

The Strategic Use of Technology at Tesco’s
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This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The bibliography cites 16 sources.
Filename: TEtesco1.rtf

The Strategy of Relationship Marketing
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This 6 page paper considers what is meant by relationship marketing, how it works, the way it may be seen as strategic and the use of technology to support it. The paper includes examples of relationship marketing to illustrate the points raised. The bibliography cites 12 sources.
Filename: TErelmar.rtf

The Success of KFC in China
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This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chinese market, especially when compared to competitors such McDonalds or Burger King. The paper looks at how the company has gained competitive advantages and how the firm has managed to appeal to the Chinese market, including the localization strategy with the introduction of menu items aimed the Chinese culture. Issues such as general strategy, management structure and the way that western and eastern cultures have been dealt with are all discussed. The bibliography cites 11 sources.
Filename: TEKFCchina2.rtf

The Supermarket Industry in the UK
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This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also discussed. The second part of the paper then examines Tesco, the market leader, to show how they compete and mange to differentiate themselves as well as gain added value though the supply chain. The bibliography cites 13 sources.
Filename: TEsupermarket.rtf

The Talk Show as a Marketing Tool
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This 8 page paper looks at talk and variety shows as a way to market writers, actors and other entertainers. How agents and publicists use the talk show circuit to promote their clients is the focus of this paper. Bibliography lists 5 sources.
Filename: SA224mkt.rtf

The Targeting of Young Professionals in the Banking Industry
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This 5 page paper provides ideas for bank loan officers embarking on a marketing campaign. It is suggested that young professionals be targeted for bank loans and provides a great deal of Information regarding law firms. Bibliography lists 4 sources.
Filename: SA234lon.rtf

The Toilet Paper Dispenser: Design and Function
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A 5 page paper which discusses various aspects of the design and function of the toilet paper dispenser. Despite the fact that there seems to be no information on the inventor of the original toilet paper dispenser, its unchanging style and design proves it to be an effective and efficient product.
Filename: RAtoilet.wps

The Toy Industry
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A 5 page paper. Using sources supplied by the student, the writer responds to four questions about the toy industry. First, what is the toy industry facing right now with the possibility of Toys "R" Us closing. Second, what distribution issues would toy manufacturers face without this toy superstore. Third, what alternative distribution channels might toy companies use. Four, are there any advantages for consumers with the alternative channels. Bibliography lists 3 sources.
Filename: PGtoyind.rtf

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