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Papers On Marketing & Consumer Behavior
Page 178 of 192

The UK Menswear Market
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This 5 page paper is an analysis of the market for men’s clothing in the UK. The paper looks at market size, trends and structure as well as future predictions. The bibliography cites 10 sources.
Filename: TEmenswe.rtf

The UK Postal Service
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This 16 page paper examines the postal services industry in the UK with the use of an in-depth Porters Five Forces Analysis. The paper considers the Post Office or Royal Mail (including Parcel Force) as the major supplier, but also includes consideration of other delivery or courier companies such as DHL, FedEx, UPS and TNT. Following this in-depth analysis the paper then considers the way in which a marketing manager can hypothetically change or influence the determinants of each force in order to provide a more conducive competitive environment for companies in that sector or industry. The final part of the paper then looks at how a HRM manager and an operations manager may also influence these factors. The bibliography cites 20 sources.
Filename: TEpost5for.rtf

The UK Retail Sector
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This 10 page paper considers the retail industry in the UK between 1980 and 2000. The writer considers the performance, trends and changes in the sector over this period of time. The bibliography cites 15 sources.
Filename: TEUKretal.rtf

The Urban Fitness Industry
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This 7 page paper looks at health clubs and gyms with a focus on marketing. Bally's is used as an example. An example questionnaire for research purposes is provided. Bibliography lists 8 sources.
Filename: SA313fit.rtf

The Use and Embodiment of Technology as a Competitive Advantage at Amazon.com
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This 5 page paper considers the way in which Amazon.com, the online book store and leading e commerce company have used information technology as a strategic tool in the development of the company, from the search engines and the links to the payment systems. The bibliography sites 8 sources.
Filename: TEamazo1.wps

The Use of Brand Names and Company Names
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This 9 page paper examines how branding is done, how brand names are used and when they are used with company names. Whether a firm should use a brand or company name, or both, is explored. Many examples are provided. Bibliography lists 11 sources.
Filename: SA422co.rtf

The Use Of Color In Marketing
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This 5 page paper discusses the importance of selecting color schemes in marketing efforts. Research has shown that colors convey messages and create emotional responses in people. Color selections has become a competitive advantage. Specific examples are included. Bibliography lists 4 sources.
Filename: PGcolor.wps

The Use of Emotion in Advertising
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This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.
Filename: TEemotionad.rtf

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