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Papers On Marketing & Consumer Behavior
Page 179 of 192

The Use of Fear in Advertising
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This 5 page paper looks at the different ways that fear may be used as a tool in a marketing campaign. By looking at the examples of an anti-smoking campaign, promotion of an anti-perspirant and a campaign for an anti-wrinkling campaign these different uses are outlined and explained. The bibliography cites 5 sources.
Filename: TEfearad.rtf

The Use of Marketing Tools to Help Businesses Succeed
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This 5 page paper considers why and how marketing tools can help a business succeed. The paper begins with an overview, looking at the role of marketing and publicity. The paper then looks at a range of marketing models and tools to assess the way they can help a business retain or increase sales. The bibliography cites 6 sources.
Filename: TEmarpurp.rtf

The Use of Mascots in the Olympic Games
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This 6 page paper looks at the use of Mascots in the Olympic Games since their first appearance with Waldi in the 1976 Munich Games. and discusses the hypothesis that "As Olympic mascots become more and more popular it had become like a machine that only focused on marking, economic interest rather than to view as a supreme symbol that is originally use to express culture and Olympic game of the host country". The purpose and value of the mascots is considered, along with their evolution and history as well as marketing value. The bibliography cites 6 sources.
Filename: TEmasolympic.rtf

The Use of Maslow's Hierarchy of Needs in Marketing
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This 3 page paper uses two examples from real life to demonstrate how advertisers get people to purchase things. Psychology is employed in the analysis. Bibliography lists 3 sources.
Filename: SA614ad.rtf

The Use of Price Elasticity in Profit Maximisation
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This 10 page paper considers the use and calculation of elasticity measures when determining price and profit. Elasticity of price on demand and supply are examined. Influencing factors and examples are given to illustrate these variant determinants clearly. The paper then goes on to discuss the correct usage of elasticity and how maximisation of profits may be aided by increases or decreases in price. The paper cites 8 sources.
Filename: TEelasti.wps

The use of Research Evaluation in Designing a PR Strategy
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This 4 page paper examines public relations and how research can help to create good campaigns. Various methods of research and why there are objections to it are explored. Bibliography lists 2 sources.
Filename: SA636PR.rtf

The Use of the Four P's in Evaluating Organizations
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This 6 page paper looks largely at nonprofit organizations to determine how successful marketing mix can be used in respect to e-marketing. Three organizations are the focus of this paper. Bibliography lists 3 sources.
Filename: SA3384Ps.rtf

The Value of Controversial Marketing
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This 19 page paper examines the use of controversial marketing. The paper begins by defining controversial marketing and the different way is may be seen, using numerous examples to illustrate point raised. The paper then considered how purchase decision are made and how controversial marketing fits in with marketing theories. The paper then applies these ideas to a case study, using Gucci as an example of controversial marketing. The bibliography cites 12 sources.
Filename: TEcontrv.rtf

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