term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 180 of 192

The Value of Interactive Marketing
[ send me this paper ]
This 3 page paper considers the quote that "In an age of information overload, people's attention becomes precious. Power shifts from media owner to 'attention owner'". The paper looks at this statement and considers its accuracy in terms of the value of interactive marketing looking specifically at direct mail and the internet. The bibliography cites 4 sources.
Filename: TEinteractv.rtf

The Value of Internal Marketing
[ send me this paper ]
This 20 page paper examines the concept of internal marketing, looks at what it is and the advantages and disadvantages that a company may realize and how this compares with external marketing. The paper concentrates on how internal marketing may lead to higher levels of customer satisfaction through increased commitment when an employee 'buys into' employer goals. The paper starts with a theoretical overview and then considers how the theory applies in practice. The bibliography cites 47 sources.
Filename: TEinternalmkt.rtf

The Value of Marketing to Children
[ send me this paper ]
This 16 page paper considers why, if children do not have much purchasing power, they are still targeted by marketers and how they are believed to be important in the understanding of consumer behaviour. The bibliography cites 25 sources.
Filename: TEchldrn.rtf

The Value of Personal Selling
[ send me this paper ]
A 9 page paper discussing the evolution of the impersonal sales environment engendered by the need for organizations to operate more efficiently and by the growth of the Internet. The rash of advances in technology has been wonderfully useful for competent marketers, but the fact remains that a completed sale is the goal. As sales and marketing become more technologically oriented, the old face-to-face sales scenario becomes more valuable than ever before. Bibliography lists 10 sources.
Filename: KSpersSell.wps

The Value of Understanding Positioning, Market Segmentation and the Consumer Adoption Process
[ send me this paper ]
This 6 page paper examines the concepts of the consumer adoption process, market segmentation and positioning. The relevance, strengths and limitations of each concept is discussed with various real life examples used to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEconadp.rtf

The Walt Disney Company: TQM And Customer Focused Strategy
[ send me this paper ]
16 pages in length. Staying one step ahead of the competition is a critical factor of success, no matter under what industry a particular business might fall. Travel and tourism are especially bound to this mantra, inasmuch as there is a tremendous amount of revenue at stake where business and recreational travelers are concerned. Even seemingly untouchable operations are just as prone to economic fluctuations dependent upon myriad variables; however, these companies give off the impression of inviolability because they have prepared themselves to weather virtually any kind of industry hazard thrown their way. The Walt Disney Company represents the epitome of what it means to incorporate total quality management (TQM) with a wholly customer focused strategy. Bibliography lists 15 sources.
Filename: TLCDisney.rtf

The Water Cycle as Metaphor for Marketing
[ send me this paper ]
A 5 page paper using the water cycle – the process by which water evaporates from the ocean to come back to earth as rain and then return to the ocean again – as a metaphor for marketing. The metaphor of marketing as a function of the water cycle can help marketers determine the degree to which they need to go in disseminating their marketing messages and where they need to focus. As it is undesirable for some areas to have too much rain while others suffer drought, marketers should seek to be more even in their coverage of target markets, both in geographical coverage and in the level of saturation they strive to achieve. Bibliography lists 6 sources.
Filename: KSmktgH2OcyMet.rtf

THINK GLOBAL, ACT GLOBAL OR VICE VERSA: A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS
[ send me this paper ]
This 14-page paper discusses the arguments made for the standardization versus localization argument when it comes to promoting U.S. products in different countries. Bibliography lists 11 sources.
Filename: MTintemeth.rtf

Page 180 of 192
<< more 170 171 172 173 174 175 176 177 178 179 180 181 182 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!