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Papers On Marketing & Consumer Behavior
Page 181 of 192

Three Companies of SIC 4513 / Air Freight & Package Delivery
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A 6 page paper comparing the investment quality of Emery Air Freight, Federal Express and Airborne Freight. The paper compares business results, stock valuation, management effectiveness as expressed in terms of return on equity and return on investment, debt ratios and profitability. Stock performance for 1995-1998 is charted for each; another chart integrates the performance of all three companies over 12 months. Bibliography lists 6 sources.
Filename: Aircomp.wps

Three Studies on Consumer Behavior: Green Buying
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Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps
Filename: 99buygr.rtf

Tiffany & Company
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This 7 page report discusses Tiffany & Company, its reputation for quality and style, and how a marketing plan should be crafted to attract consumers who do not know anything about Tiffany. Increasing awareness is the primary focus for the campaign. Issues associated with marketing luxury products are addressed. Bibliography lists 4 sources.
Filename: BWtifjew.rtf

Timax’s Expansion Into Australia
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A 13 page paper discussing expansion of a Chinese company into Australia. Australia appears to be a good choice for Timax’s international expansion. Fully Western in its culture, Australia knows well how to deal with Western businesses, while also being attuned to the Asian culture. Australia’s economy is more robust than most of those of the West, and it currently seeks to become much more focused on global trade than in the past. Australia offers promise for current expansion, as well as being useful in a liaison position for further international expansion in the future. The purpose here is to provide some of the many questions that the company will need to ask prior to committing to any expansion into Australia. Bibliography lists 7 sources.
Filename: KSmktgIntlAusT.rtf

TiVo: Creating A Need
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5 pages in length. The writer creates a management memorandum to help the company focus on assembling a target market for a new product. Bibliography lists 3 sources.
Filename: TLCTivo.rtf

Tobacco Advertising
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This 8 page paper considers the various aspects tobacco advertising. The paper covers issues from the ability of the tobacco companies to advertise honestly and the problems of a conflict of interests in self regulation to the corporate governance models chosen by the tobacco companies. The bibliography cites 7 sources.
Filename: TEtobadv.wps

TOBACCO ADVERTISING AND PROHIBITION: DOES IT WORK?
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This 5-page paper discusses the effects of tobacco advertising on youth and teens, to determine if government has a right to ban it. Bibliography lists 5 sources.
Filename: MTtobadv.rtf

Too-High Advertising Rates
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A 6 page paper arguing that advertising rates are far too high, to the point that smaller businesses suffer from being unable to compete for advertising in the local market. The paper discusses implications for the national economy, as well as a discussion of the 4 Ps of marketing. Includes 1 chart. Bibliography lists 6 sources.
Filename: KSadvHiRate.rtf

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