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Papers On Marketing & Consumer Behavior
Page 182 of 192
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Toshiba Tablet PC
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A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.
Filename: KSitToshTabPC.rtf
Totonno's Restaurant
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This 3 page paper examines Totonno's, a pizzeria in Brooklyn's Coney Island. A business angle is taken. Demographics are included. Bibliography lists 5 sources.
Filename: SA733Tot.rtf
Tourism Studies; Increasing Overnight Stays at a Predominantly Day Visitor Destination
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This 8 page paper considers how, using tourism motivations and typology theories in relevance to consumer decision making processes, how day trip visitors may be converted into overnight tourists. This theory based paper uses Weston –Super-Mare as an example. The bibliography cites 10 sources.
Filename: TEtourwe.rtf
Tourist industry in Britain
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A twelve page paper which looks at the diversity and variety of the tourist attractions which are available in Britain, and the importance of the country's cultural heritage in the development of the tourist trade. Bibliography lists 6 sources
Filename: JLbrittour.rtf
TOYOTA AND ITS STAKEHOLDERS
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This 5-page paper discusses the role of Toyota and its stakeholders. The paper discusses the definition of stakeholders and their relationships to one another. Bibliography lists 4 sources.
Filename: MTtoysta.rtf
Toyota Motors; The Move Towards a Fragmented Market Approach
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This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmented strategy away from the segmented strategy, the success of a fragmentation strategy is seen with the sales of the Scion, and segmented market difficulties are seen with the new Auris. The bibliography cites 11 sources.
Filename: TEtoyotafrag.rtf
Toyota versus General Motors: Success versus Failure
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This is a 10 page paper which examines the possible reasons that General Motors is failing while Toyota Corporation is continuing to succeed.
The bibliography has 4 sources.
Filename: JHToyo.rtf
Trade liberalization and cultural production
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A paper which looks at the audiovisual industry in reference to the dominance of American cultural production and the impact of the free market on diversity in cultural production. Bibliography lists 11 sources.
Filename: JLtvclttrde.rtf
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